Cheyanne

[Cheyanne @LehighChey]

@SlacksMax @SMExaminer I am guilty of forgetting or writing off the power potential of email, so this was nice to read. (side note: the little explorer icon on this site is so fun and cute) Thanks for the article, Max!

[Cheyanne @LehighChey]

@QuinnConrey Coachella is something that has continued to grow and evolve (really due to their marketing) so this was a great read. Thanks for sharing, Quinn, I enjoyed it!

[Cheyanne @LehighChey]

I know there are already a ton of content calendar templates, even mentioned in this chapter, but I love the diversity of the ones shared in this article. You should be able to pick one that works best for you as we move forward! @clickup
https://t.co/3VtXeAHUp5 #ProfHeimann2023

[Cheyanne @LehighChey]

Ever think about working with certain platforms for content promotion? I do! I went into a rabbit hole and found the page for TikTok and their content marketing partnership programs. Check it out and compare this chapter! @tiktok_us
https://t.co/tQhxLsDWWU
#ProfHeimann2023

[Cheyanne @LehighChey]

The value of micro-influencers shouldn't be understated. But how can you work with them? This blog provides great examples (which helps me) of micro-influencer campaigns that worked. I hope it helps you too! By @crimsonparkdgtl
https://t.co/NvnmmqE4Ns
#ProfHeimann2023

[Cheyanne @LehighChey]

It was interesting to see trolls mentioned this chapter. I wanted to explore that more and Hootsuite had a great article on how to handle them, definitely something we all should know as social media professionals or not! @hootsuite
https://t.co/8hqVLBUhsA #ProfHeimann2023

[Cheyanne @LehighChey]

@natanael_G1 @Medium I couldn't agree more. So many things go into a brand - a ton goes into managing that brand on social media AND building strategies. Lots of work but really worth it.

[Cheyanne @LehighChey]

This piece I found breaks down brand voice with a great visual for any of my fellow visual learners! It doesn't have to be as hard as we think. I think this article in addition to our text is really helpful (: Found on @Medium https://t.co/9BDkIJKm07 #ProfHeimann2023

[Cheyanne @LehighChey]

@cayden_kuhns I love visuals! (I am definitely a visual learner) And I love stats! What a quick, informative tweet. Thanks for sharing, Cayden.

[Cheyanne @LehighChey]

@SlacksMax @Forbes Thanks for sharing, Max. A great article to have bookmarked moving forward after this course, just an additional resource!

[Cheyanne @LehighChey]

Our book reminds us of the importance of branding when talking about content. This piece was written in 2021 - but still shares some great examples to refer back to! Found at @trend_io #ProfHeimann23
https://t.co/9Sy3LS0Kx6

[Cheyanne @LehighChey]

@MariaBEnriquez1 A good article for sure. I think sometimes we can compartmentalize certain strategies and perhaps not realizing that we can utilize some of them together, so it makes a good point.

[Cheyanne @LehighChey]

@MariaBEnriquez1 All of the examples are really helpful! Especially the examples in specific newsfeeds/platforms. Thank you for sharing!

[Cheyanne @LehighChey]

A nice read by @Digivizer. It recaps some of what we've been learning in class but I found the part on choosing ad format particularly interesting. Great graphics too. Although it corresponds with our text, still some great insights.
https://t.co/S53dHpp96X #ProfHeimann2023

[Cheyanne @LehighChey]

I found this piece on @NewBreedRevenue which goes a bit more in depth on the other types of media besides just paid media we see as social media professionals. Overall, really insightful and a nice read.
https://t.co/TLTz3AOXUk #ProfHeimann2023

[Cheyanne @LehighChey]

@MariaBEnriquez1 Love @SproutSocial pieces! With social media, a lot of people do merge together the "influencer" and the "content creator" so this was a nice read. Thank you for sharing!

[Cheyanne @LehighChey]

Great piece here on @nytimes. With influencer marketing, it is comparable to a merger. Influencers ARE entrepreneurs as this article states, they are essentially small businesses. Interesting to consider when developing our strategies. https://t.co/yoPd9vIIgp #ProfHeimann2023

[Cheyanne @LehighChey]

@QuinnConrey Really like some of the mentions in this article. Always kind of staggering the sheer amount of money in the industry. I liked how it brought up the reality of body dysmorphia and mental health struggles on social media too. Thanks for the read, Quinn!

[Cheyanne @LehighChey]

With influencers and strategies, I looked into which platforms might be best to work with beyond the ones mainly mentioned in our text (Insta & YouTube). This article compares Insta and TikTok. Great stats and insights! by @GrowWithGrin https://t.co/rKcOudWlGl #ProfHeimann2023

[Cheyanne @LehighChey]

@DBeighleySchool I don't mind all the data and information, I find it interesting! What I really like about this are the graphics, really helpful for visual learners such as myself. Thank you for sharing!