LeL Barry 

[LeL Barry  @LelBarry]

SaaS companies this is for you.

Growing organic traffic doesn't mean publishing new content.

You can drive traffic by restoring lost ranking due to.

---> SERP competition
---> Google update

Most SaaS don't know how to recover lost rankings.

I can help you with that.

[LeL Barry  @LelBarry]

@unlimitedcalvin GO

[LeL Barry  @LelBarry]

https://t.co/c6BLbnfJ2m

[LeL Barry  @LelBarry]

Your SaaS content is not converting because of this one reason.

And you're losing $100,000/month + worth of earned revenue for ignoring it.

Find out "the reason" and how to fix it. ➡️

[LeL Barry  @LelBarry]

Definitely, this not the time to ask her to be your gf.

First, sell yourself.

Present the solution your product solves.

Talk about how it stands out from your competitors.

And why you're the right fit.

Why you're "the guy" she's been dying to find ever...

[LeL Barry  @LelBarry]

Want to work with me?

Fill this form⬇️⬇️
https://t.co/8UL3uWuc4V

[LeL Barry  @LelBarry]

At this stage, they've moved from the problem-aware to the solution-aware phase.

She's been this beautiful crush of yours ever since, but now she's edging closer.

She doesn't know much about you but she won't mind a few more dates and conversation.

[LeL Barry  @LelBarry]

Your SaaS content is not converting because of this one reason.

And you're losing $100,000/month + worth of earned revenue for ignoring it.

Find out "the reason" and how to fix it. ➡️

[LeL Barry  @LelBarry]

Look at forums and other relevant groups.

Use tools like Answer the Public to uncover these underlying questions.

Once they fully understand the scope of their problem.

They'll want to learn more about a potential solution from you.

[LeL Barry  @LelBarry]

What content should you write here?

Problem centric.

And the best way to do this is by finding out

What questions people are asking about a problem you're trying to solve?

[LeL Barry  @LelBarry]

Once they understand they have a problem.

They'll start searching for how deep their problem is affecting them.

- What is X
- How can I solve X
- Do others have X problem

[LeL Barry  @LelBarry]

Do this with the aid of educational content to:

---> Enlightens them about an existing problem
---> Agitate how their existing problem is pulling them back from achieving X (e.g. increasing their MRR)
---> Make them aware that there's a potential solution to their problem

[LeL Barry  @LelBarry]

Yes, it's a solution, but not at the right time.

Moving on...

Instead, demonstrate to them how this existing problem is a huge pain point.

[LeL Barry  @LelBarry]

So a BoFTU content targeted to them is a waste of resources.

Your solution at this stage is like presenting a Canadian with an ice cream during winter.

(Sorry my Canadian people, this is probably a "Ra-Icest" joke)

[LeL Barry  @LelBarry]

Segmentation can be the difference between someone pulling out their credit card or not.

E.g., the 'problem unaware' group is the most difficult people to sell to.

Because they don't even acknowledge they have an existing problem.

[LeL Barry  @LelBarry]

Trying to speak to everybody is actually speaking to no one.

Narrow down, study your ICP, and segment them into 5 categories.

i.e. those who are:

1. Problem unaware
2. Problem aware
3. Solution aware
4. Product aware
5. Most aware

[LeL Barry  @LelBarry]

The reason?

Generalist content.

Your content lacks these 4 key ingredients:

1. Specificity
2. Product-led content
3. Brand voice
4. CTAs

Listen, your content should target a specified audience.

[LeL Barry  @LelBarry]

@NickAbraham12 Send