"Dixie" is the latest to go in the massive move to update US brands and disassociate from negative connotations - the Dixie Chicks are now The Chicks, and also others like Dixie Brands, Dixie Brewing Company will drop the word "Dixie" (which refers to the Mason-Dixon line)
Beloved brands are important symbols - and when the underlying values are evolving, all expressions of these values have to evolve with them. Time to say good bye to Aunt Jemima, Uncle Ben Eskimo Pie ...
What will 2020 bring to branding...my bet is - purpose is back, authenticity is going digital, agility is spreading its wings, AI is battling against experience deficits, trust building remains important, converging ecosystems spawn greater collaboration and (big) data rules
Walmart employer branding - new campaign 'This is that place' - making a splash with offering to pay for college
See here for details https://t.co/NNIVDXnjbb
Warren Buffett, Amazon and JP Morgan are partnering in an attempt to fix healthcare...with a company that is 'free from profit-making incentives and constraints'