Dr Claudia Fisher

Clarity is our forte. Brand architecture our passion.

[Dr Claudia Fisher @LemonGarden]

To a happy, healthy, and prosperous new year. May we all leverage the opportunity for positive change.

[Dr Claudia Fisher @LemonGarden]

"Dixie" is the latest to go in the massive move to update US brands and disassociate from negative connotations - the Dixie Chicks are now The Chicks, and also others like Dixie Brands, Dixie Brewing Company will drop the word "Dixie" (which refers to the Mason-Dixon line)

[Dr Claudia Fisher @LemonGarden]

Beloved brands are important symbols - and when the underlying values are evolving, all expressions of these values have to evolve with them. Time to say good bye to Aunt Jemima, Uncle Ben Eskimo Pie ...

[Dr Claudia Fisher @LemonGarden]

Contemplating the role and potential of brand mascots - as storytellers, to aid content transfer and facilitate interaction ...

[Dr Claudia Fisher @LemonGarden]

Text book example for abysmal customer service - #booking.com - no response, infinity loops, no support. How will they ever recover post corona?

[Dr Claudia Fisher @LemonGarden]

What ever happened to customer service - #appallingservicefrombooking.com and #greedyGuldsmedenCopenhagen ?

[Dr Claudia Fisher @LemonGarden]

How much will the adidas brand suffer from recent announcements to hold back rent payment during Corona crisis?

[Dr Claudia Fisher @LemonGarden]

Pile of Beans: The Good Bean Acquires Beanitos Brand, decision to go into 2020 as a unified company

[Dr Claudia Fisher @LemonGarden]

2020 will likely mark the end of an era for the once dominant BlackBerry which has helped lay the foundation for the modern smartphone

[Dr Claudia Fisher @LemonGarden]

What will 2020 bring to branding...my bet is - purpose is back, authenticity is going digital, agility is spreading its wings, AI is battling against experience deficits, trust building remains important, converging ecosystems spawn greater collaboration and (big) data rules

[Dr Claudia Fisher @LemonGarden]

Walmart employer branding - new campaign 'This is that place' - making a splash with offering to pay for college
See here for details https://t.co/NNIVDXnjbb

[Dr Claudia Fisher @LemonGarden]

Harley-Davidson - is the real issue that the brand's attractiveness is declining?

[Dr Claudia Fisher @LemonGarden]

Launch of limited edition "female" scotch Jane Walker once again highlights the perils of gender based brand initiatives

[Dr Claudia Fisher @LemonGarden]

Pondering the impact of radical transparency and glass box branding....authenticity, branding from within, ...

[Dr Claudia Fisher @LemonGarden]

Edeka, Germany's largest supermarket chain, has threatened to boycott Nestle products in an escalating dispute over prices

[Dr Claudia Fisher @LemonGarden]

Warren Buffett, Amazon and JP Morgan are partnering in an attempt to fix healthcare...with a company that is 'free from profit-making incentives and constraints'

[Dr Claudia Fisher @LemonGarden]

How serious is BlackRock - demanding contribution to society?
https://t.co/ag32RsXCzf

[Dr Claudia Fisher @LemonGarden]

Thinking about private labels and their potential to transform a culture.

[Dr Claudia Fisher @LemonGarden]

Want to know which brands are most respected in the US? http://t.co/Hk7nrPcbwr

[Dr Claudia Fisher @LemonGarden]

The Amazon enigma - will a brick and mortar store in Manhattan really enrich their brand? http://t.co/xi3mFHPfo5