@hottscolland81@Gatorade@Gatorade Marketing Team: We need a product. Something refreshing and delicious.
Public: Yes! It’s called Lemon Ice!
Marking Team: Picture this...Citrus Swish! If we put ‘swish’ at the end, no one will notice athletes don’t want a citrus sports drink.
Public: Seriously?
On this day 27 years ago @Gatorade announced the creation of the Lemon Ice flavor. It would prove to be one of its greatest accomplishments...and its eventual removal from the flavor stable remains one of Gatorade’s biggest mistakes. #LemonIceGatorade
I am considering other options to include offering to purchase the rights to the Lemon Ice Gatorade formula from @Gatorade and then manufacture it and distribute it under a different name and company.
Three years ago today @Gatorade stated there were no plans to bring back Lemon Ice. Today they answered again. Seems like it is all sales related which baffles me. But again, not a definitive answer.
Ingredients: Water, Sugar, Citric Acid, Dextrose, Salt, Sodium Citrate, Gum Arabic, Monopotassium Phosphate, Natural Flavor. With no coloring and only 9 ingredients #LemonIceGatorade is one of the least complex @gatorade sports drinks. So simple. So tasty.
@Gatorade Can you give me the email of “the right team” so that I can let them know as well? I could even create a presentation. And the whole @GatoradeCanada thing will be our secret. #LemonIceGatorade
Day 2 of our mission. It has been discovered that @GatoradeCanada has been deactivated. Our sources indicate this was a result of their attempt to smuggle Lemon Ice across the border to Americans. Sadly, @Gatorade sniffed out this plan and destroyed the supply. #LemonIceGatorade
@ExtremeSRO Considering your prior position @Gatorade - do you have any insight into why #LemonIceGatorade was discontinued? I ask this honestly and respectfully.
Dear, @Gatorade, I believe I have the single largest Lemon Ice stash still in existence in the U.S. People are willing to buy it, and perhaps steal it. The safety of my treasure hangs in the balance...rereleased Lemon Ice to the masses!!!
@darrenwalker As a member of @PepsiCo Board of Directors I’m reaching out to ask you to reconsider the company’s elimination of the @Gatorade Lemon Ice flavor. Enough LILs (Lemon Ice Lovers) have been identified to make this flavor a regular Top 10 seller. #LemonIceGatorade