most people use claude like a basic copywriter
that’s why the output sounds generic
the real move is giving it a brutal analysis prompt first
awareness level
desire mapping
specificity audit
belief bridge sequence
mechanism strength
offer gaps
then you make it tear apart winning VSLs and extract why they work
not just “write me a script”
but “show me the exact psychological structure behind this ad”
i put the full competitive VSL analysis prompt into one file
use it to reverse engineer competitors before writing your next script
rt + comment "vslscan" and i’ll send it
(follow for dm)
A 51 step quiz funnel is the product of tons of split tests
Not something you should blindly rip
so I broke down the frameworks applicable to every quiz
Like, rt & comment "QUIZ" will dm you the doc
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"What type of ads should point to my quiz funnel?"
Although you have brands like Nooro running the 'take the edema quiz today'
which does work
You don't need quiz specific ads.
In fact, all the quizzes ripping the most traffic are using the ads they'd run to any other page type
The quiz is simply a new landing page mechanism
Customers are used to landing pages
They're used to the 10 reasons why
The quiz is something fresh and engaging
We've seen first hand how gamifying an experience leads to incredibly scale
and to a degree, a quiz can gamify your customers onboarding
Click ad --> quiz (onboard them to the product) --> based on your answers we recommend "xyz"
Take a look at this ad Seranova is running to their quiz
So now, I URGE you...if you have not already. Please test this.
We're honestly seeing incredible results from boring niches in DTC.
> Hitting all CPA targets
> Increasing AOV
> Increasing spend account wide
And you can do this in 3 steps:
1) Use Clarflow's quiz templates
2) Use their AI to add your copy in
3) Duplicate your top ads into a quiz adset & send traffic to this page
I created a doc on my full quiz testing strategy
Like, RT & comment "TEST" and I'll send you the breakdown