Lesoba Difference

Integrated marketing communications agency with over 36 years' experience and 170 ROI awards and counting. Our coffee consumption levels are high ☕️

[Lesoba Difference @LesobaD]

As the Paralymics approach we've unearthed this work from The Jupiter Drawing Room (done many🌑ago) celebrating Nike's sponsorship of the South African Paralympics team. Talk about the power of reclaiming words💪#Paralymics #AdsOfOld Pic: J Aitchison, Cutting Edge Advertising II

[Endangered Wildlife Trust @TheEWT]

Stay tuned for the story of the Forgotten Mountain…

#protectingforevertogether #theEWT #Medikenaturereserve @VideoBrandingSA @RainforestTrust @LesobaD
https://t.co/eSngbG8hWC

[Lesoba Difference @LesobaD]

3/3

9) Is it consistent with other material? TV, radio, posters etc. 10) Is it sustainable economically and creatively over time?

#Advertising #TestForSuccess #TheMobileMBA

[Lesoba Difference @LesobaD]

1/3

The Mobile MBA author Jo Owen sets out 10 tests to help you better understand whether your advertising is likely to work. Here they are:

1) Does it meet the agreed brief? 2) Is it differentiated vs nearest alternatives? 3) Does it give a compelling reason to buy?

[Lesoba Difference @LesobaD]

2/3

4) Is it relevant to the people you're targeting? 5) Is it credible? Give a reason why your product works. 6) Is the brand clear? Forget celebrities and clever artistry. 7) Does it project the character of the brand? 8) Is it simple and memorable?

[Lesoba Difference @LesobaD]

"Far from being a drawback or restriction, constraints can be used to true advantage and as a valuable resource in idea generation." From Cracking the Ad Code by Goldenberg et al. Instead of #ideating from a pool of 'anything goes', set some boundaries, add some limits and see...

[Lesoba Difference @LesobaD]

What a company promises it's customers as a #brand (ad efforts) vs what it actually delivers as a #business (often sub par) is what author Mike Stopforth calls Brand Schizo: you expose your customer to multiple personalities - the brand you wish you were and the business you are.

[Lesoba Difference @LesobaD]

Focusing too much on #strategy = paralysis by analysis: Trying to learn more without actually implementing anything. Focusing too much on #tactics = bright shiny object syndrome: Getting caught up in hot marketing tactics while forgetting the bigger picture. Credit: Allan Dib

[Lesoba Difference @LesobaD]

Ad copy needs to be direct & honest according to ad man Drayton Bird. Copywriter John E Powers took this to heart (and eventually got fired) for such honest lines as "We have a lot of rotten raincoats we want to get rid of" (written for a department store) #HonestCopy #AdCopy

[Lesoba Difference @LesobaD]

Most managers only have 7 hours a week of time to themselves to work & often use distraction-free holiday time to catch up on their own work priorities. Sounding familiar? This can reduce short-term stress, but long term? Not so much. Info cred: HBR #TimeManagement #Productivity

[Lesoba Difference @LesobaD]

Can companies leverage #remotework for upskilling of employees to improve innovation & drive growth? Or does remote work just give the illusion of more flexibility & time to 'work on yourself'? Qs worth pondering. Stat cred: Brainstorm Magazine #SkillsShortage #SkillsDevelopment

[Lesoba Difference @LesobaD]

When a clever idea and masterful #ImageEditing come together you get: The greatest authors in your pocket (War and Peace by Leo Tolstoy) for L&PM Pocket Books. Agency: Africa, São Paulo, Brazil. Pic credit: Ads of the World #WhenItAllComesTogether #CreativeDesign

[Lesoba Difference @LesobaD]

"The traditional view of creativity is that it's unstructured & doesn't follow rules or patterns" say authors Drew Boyd & Jacob Goldenberg. But they believe better, quicker innovation happens when we think inside the box and use the 5 creative templates below #CreativeThinking

[Lesoba Difference @LesobaD]

Author Cal Newport thinks we're inbox-enslaved saying: It takes significantly less effort to shoot off quick messages than more carefully plan your work day...a consequence = tasks entangled in a complicated network of dependencies with inbox-enslaved individuals #InboxOverload

[Lesoba Difference @LesobaD]

Thumb cramp...That shot of pain over your knuckle from using a not-so-well-designed app or site on mobile. Sometimes we forget that things can't just look good, but need to work well too. For mobile & app, considering the Thumb Zone is key. Pic credit: Smashing Magazine #UXDesign

[Lesoba Difference @LesobaD]

"Too many organizations care about numbers, not fans," says Seth Godin in his book Tribes. "What they're missing is the depth of commitment & inter-connection that true fans deliver." These fans are part of an organisation's TRIBE & can be leveraged like no other #PowerOfTheTribe

[Lesoba Difference @LesobaD]

"A compelling brand [should be] based on radical differentiation," says Marty Neumeier in his book ZAG. The key to getting there is "a brand strategy that zags" & uses the 4 elements below - differentiation, focus, trend and communications. #BrandStrategy #CompetitveAdvantage

[Lesoba Difference @LesobaD]

Thinking - robust, powerhouse thinking - isn't always easy. But this book is magic when it comes to making it happen. Nancy Kline outlines 10 components that foster a thinking environment, starting with (surprise, surprise): attention #currentlyreading #timetothink

[Lesoba Difference @LesobaD]

Writing good copy can be tricky, but when you've got this chap as your #wordsmith it makes it that much easier. To good copy, and good grammar😎 #copychampion