If you’re using AI to write your posts—you’re making a huge mistake.
Yes it’s easier… and faster, and gets you engagement—for now.
Take a look. Scroll through your feed on any given day and >50% of the posts are AI-generated.
They all sound and look the same. The format and spacing is identical, the sentence structures are similar, with emoji placements in the same places. It’s pretty obvious.
The biggest mistake you can make is to try and build a personal brand with AI generated content. It will have the opposite effect—you’ll commoditize yourself.
What to do instead: Use AI to do research, come up with ideas, and refine your work, but write in your raw, authentic voice.