@ICBA A10: Find a good film crew who you enjoy working with. A good film crew with a little creativity can really improve your videos. People pay more attention to high-quality videos and it makes the bank look good with high-quality videos. #banklocally
@ICBA A9: Video is hard to ignore and is very engaging. People relate to the videos and are willing to spend a minute or two listening to your message. #banklocally
@ICBA A4: Our videos are in a number of places, but get the most traction on Facebook. We are able to push the videos far and wide through that platform. #banklocally
@ICBA A3: We use online analytics but also listen for feedback from customers and the community. This is their community so their feedback is very important. #banklocally
@ICBA A2: A Great marketing video for the bank has elements that people can relate to. Whether that is a familiar face, an exciting event, or even some humor, people need to be able to relate. #banklocally
@ICBA we decide a theme for our videos for the year, such as 'Get to know your banker" or Customer Testimonials, and then we plan on the people we feature. then we build the shot list, storyboard etc. #banklocally