It doesn’t have to make sense to anyone else if it makes you happy. None of us are getting out of here alive, so you might as well do what makes you happy.
This World Cup don make me know say I don dey old.
Hydration break, before them finish the adverts come back to resume match, I don doze off.
I need to get my affairs in order.
Simplicity is a competitive advantage.
Most businesses add more.
The best businesses remove friction.
Clearer messaging.
Clearer offers.
Clearer decisions.
Complexity creates confusion.
Simplicity creates momentum.
If everyone is your customer,
nobody is.
Trying to appeal to everyone leads to:
• generic messaging
• weak positioning
• forgettable brands
The goal isn't more people.
The goal is the right people feeling understood.