Leyna Yost

[Leyna Yost @LeynaYost]

cruise tourism continues to grow rapidly and can provide many benefits for port destinations. tourists can help support these places and contribute to the economy through the purchasing of goods and serves. #PurdueTourism37

[Leyna Yost @LeynaYost]

when creating quality content advertising a destination, the three C's model can help make it more effective and engaging for potential tourists: Create, Curate, and Corral #PurdueTourism36

[Leyna Yost @LeynaYost]

when making travel decisions, tourists use both system 1 thinking, which is based on emotion, and system 2 thinking, which uses logical thinking. it is important to understand your audience to ensure that your advertising is effective. #PurdueTourism35

[Leyna Yost @LeynaYost]

naming is an important aspect of marketing and branding in the hospitality industry. it is the first thing a person reads when deciding to go out to eat or find something to do. for example, Chick-fil-A's name demonstrates their product of grade A chicken. #PurdueTourism33

[Leyna Yost @LeynaYost]

when planning a vacation, there are certain travel decisions that are planned beforehand like where you're going to stay and how you're going to get there. but tourists might also make spontaneous decisions like where they are going to eat or shop. #PurdueTourism34

[Leyna Yost @LeynaYost]

in tourism, affordance aligns elements of a tourism activity with intended experiences. for example, participating in a native dance can include multiple levels of participation, whether learning from a virtual reality recording or attending a local celebration. #PurdueTourism32

[Leyna Yost @LeynaYost]

creating a tourism experience based on a certain theme can help attract a specific group of tourists. for example, centering tourism around wine including attracts such as a vineyard tour and vine tasting can help attract tourists that have that certain interest. #PurdueTourism31

[Leyna Yost @LeynaYost]

family reunions provide a unique opportunity for resorts and hotels to create new experiences. that could be offering event space for them to gather or providing recreational activities that are appealing to all ages. #PurdueTourism30

[Leyna Yost @LeynaYost]

when planning a destination, it is important to remember the mental, physical, social, and cultural aspects the guests will experience. adding unique attractions that provide memorable experiences will enhance the overall experience. #PurdueTourism29

[Leyna Yost @LeynaYost]

the planning, marketing, and goal setting for a tourism experience will help make it more memorable and unique. this planning will also help to insure there is a positive economic impact on the community. #PurdueTourism28

[Leyna Yost @LeynaYost]

Destination restorative qualities are important when determining how to market a destination to prospective tourists. This includes aspects such as compatibility, fascination, physical and mental awayness. #PurdueTourism27

[Leyna Yost @LeynaYost]

Videos are an effective way to promote a destination and attract a certain type of tourist. providing music, images, and videos that demonstrate the unique aspects will encourage others to travel there. #PurdueTourism26

[Leyna Yost @LeynaYost]

Our society today is attached to technology and relies heavily on technology. it is our job as the hospitality industry to get people to step away from technology and experience the world. #PurdueTourism25

[Leyna Yost @LeynaYost]

On the second day of the Spirit of Hospitality Summit, I attended the Building Luxury Cruise Experiences session by Deborah Suarez. I found her session very inspiring and brought to surface the range of possibilities that are available in this industry #PurdueTourism24

[Leyna Yost @LeynaYost]

On the first day of the Spirit of Hospitality Summit, I attended the elevating marketing and sales session presented by White Lodging and the networking event. I really enjoyed learning about these roles and talking to more hospitality professionals #PurdueTourism23

[Leyna Yost @LeynaYost]

Today at the career fair, i had to opportunity to talk to multiple employers in the hospitality industry and branch out to expand my network. #PurdueTourism22

[Leyna Yost @LeynaYost]

A destination promoting with a catchy slogan is a way to attract tourists and give them a sense of what they will experience

[Leyna Yost @LeynaYost]

marketing, including slogans and promotional videos, are very effective when attracting tourists. it is important that the music, images, and voice overs accurately represents the destination and its purpose. #PurdueTourism20

[Leyna Yost @LeynaYost]

tourism is all based on providing experiences for guests. almost anyplace can become a desirable destination if it’s resources are used effectively. nature and natural resources are great things that can turn into unique experiences #purduetourism19

[Leyna Yost @LeynaYost]

target travelers are the target people that an attraction or destination aims to attract. this can be based on geographic location, hobbies and interests, or demographics. for example Disney aims to attract families with young kids #PurdueTourism18