Lianne Godfrey

Cape Town | Digital Marketing

[Lianne Godfrey @LianneFeatures]

My ticket cost €123. The carry-on fee was €70. That's >50% of the flight cost! When I complained, Transavia hid behind their policy instead of acknowledging the injustice. Disappointing and unethical. @transavia

[Lianne Godfrey @LianneFeatures]

Some key 2025 marketing challenges: data complexity, silos, the perception of marketing as a cost centre (spoiler alert, it's actually a driver of business growth!), shrinking budgets and change as the only constant. #marketing #marketingchallenge https://t.co/ZcnsCON2Mk

[Lianne Godfrey @LianneFeatures]

Marketing is often seen as a cost centre, and this is a shame. At Incubeta we are pushing to change the perception, and to position marketing as a strategic driver of value.
Join our global webinar to find out more!
#freewebinar #digitalmarketing https://t.co/0Umxjh6d73

[Lianne Godfrey @LianneFeatures]

Never come across worse customer service than how @Airbnb deals with hosts. Anyone else? #airbnbcomplaint #airbnbhost

[Lianne Godfrey @LianneFeatures]

Breaking: Incubeta has acquired @ShoutBravo. We are fast becoming a one-stop-shop for all marketing. Our UK team has already been working with Shout Bravo over the last few years, and by joining forces officially we will expand our total search offering. https://t.co/wGNAlV6XpE

[Lianne Godfrey @LianneFeatures]

Google won't deprecate third-party cookies in Google Chrome after all,not a surprise. And it does not actually change a whole lot. You should still implement consent mode and focus on your first-party data strategy. Reach out to Incubeta if you are unsure. https://t.co/rHPu7gKy2N

[Lianne Godfrey @LianneFeatures]

Incubeta's Australia team is teaming up with Meta with an exclusive in-person event.

If you're in Sydney, register through the link below and join on Thursday, 25th July to learn about creative and measurement.

#meta #sydneyevent #digitalmarketingevent https://t.co/Ap2z9W8XJ9

[Lianne Godfrey @LianneFeatures]

The Power behind Incubeta is the People - to start off with a spoiler. It is true though - our people are the true contributors to our growth, and continue to be our driving force. Read the article to find out more. #incubeta #digitalmarketing #hiring https://t.co/gauORSBW4H

[Lianne Godfrey @LianneFeatures]

Incubeta's Bianca Scott elaborates on some of the key strategies brands should look into in order to be successful in the current AI-driven landscape. #search #searchresults #modernsearch #searchmarketing #SEO https://t.co/BpTQRkXJ8S

[Lianne Godfrey @LianneFeatures]

Wow! CarParts was about to remove TikTok from their modeling mix but after tasking Incubeta to identify the true value behind TikTok learned that the channel had on average a 43% higher ROI than other channels and needed to remain a key focus. #TikTok https://t.co/riCkw6myTZ

[Lianne Godfrey @LianneFeatures]

The demise of 3rd party cookies does not mean it's all doom and gloom. While it'll reshape digital marketing, through Enhanced Conversions and PMax, you can still see and measure results.
The Sanlam Life of Confidence Campaign had some great results... https://t.co/O9CSRlcWRH

[Lianne Godfrey @LianneFeatures]

How many brands upload videos created for another platform, onto TikTok? Big mistake. #TikTok is not just another social media channel where brands should upload the same material just to have a presence. #ecommerce #tiktokshop Read more --> https://t.co/HReFsYzBFk

[Lianne Godfrey @LianneFeatures]

Data is everything in advertising, but in truth our methods of attribution and measurement are inherently flawed.The solution? MMM. Read the article to find out what it is, how it differs from other models &why it is important that brands invest in it. https://t.co/866ICpCwDy

[Lianne Godfrey @LianneFeatures]

Breaking news: Incubeta welcomes Tim Weller to Incubeta as non-executive chairman. 

#incubeta #growth https://t.co/nqgYarVtpa

[Lianne Godfrey @LianneFeatures]

Amazon’s annual flagship event Prime Day is just around the cornor. From 16 to 17 July, shoppers (especially Prime members) get access to a wide range of deals from brands all over the world. Have a read!

#Amazon #AmazonPrimeDay #eCommerce https://t.co/fu6tOVHJtt

[Lianne Godfrey @LianneFeatures]

Don't isolate your paid and organic Search and waste ad spend when budgets are tightening. Incubeta has a solution: Seamless Search Read the article and watch the linked webinar to learn more about it. #paidsearch #search #seo #search #paidsearch https://t.co/kuh4A6vhv0

[Lianne Godfrey @LianneFeatures]

The demise of third-party cookies is inevitable. Fortunately with Enhanced Conversions and PMax, it is not all doom and gloom. Watch the video to find out how Incubeta helped Sanlam to make their Life of Confidence Campaign a great success.

https://t.co/IdsVne34yu

[Lianne Godfrey @LianneFeatures]

Incubeta worked closely with South African financial services provider Sanlam to implement two futureproof solutions and the results speak for themselves. The aim was 20,000 email signups - watch the video to find out how many sign-ups they ended up with.. https://t.co/m3K8LxM53c

[Lianne Godfrey @LianneFeatures]

The ink is dry and the news is out: Incubeta is delighted to welcome Persuasion Technologies to the family.

#acquisition #technologypowerhouse #marketingeffectiveness #datacentricity https://t.co/gA7Pa4hlhy

[Lianne Godfrey @LianneFeatures]

Register to join through the link in the article. https://t.co/suRt7DJDWk