You should fire your publicist, this is a terrible statement. Honestly, you’d have been better off saying nothing. As a former PR pro, I can tell you this - you needed to come out of the gate strong and apologize to your customer base for abandoning and disrespecting them, first and foremost - secondly you owe an apology to women for mocking them with that stunt. Also, you should have demoted, re-trained, or fired the marketing VP who signed off on the transvestite campaign. Clearly that woman doesn’t understand branding or brand loyalty. She either needs training on basic brand management or she should be relived from her post, and that decision should have been part of the apology statement. This was an “all hands on deck” PR nightmare, and your weak statement actually made the situation worse. You’re losing billions of dollars and millions of customers in order to appease a very small percentage of people who don’t even buy your product. Insanity. Your can’t operate a successful business from a place of fear. Grow a set and stand up for your customers. You’re the KING of beer, not the queen. Act like it.
Hey Mena High School students & staff, become a member of our virtual book club! Check your email for more info! We'll kick off Monday, April 6th! #virtualbookclub
Who else is excited for the YA Scavenger Hunt? It starts in 2 hours and you can win over 80 YA books including my new release EVERY OTHER WEEKEND! #yash#purpleteam
I Love @JrLibraryGuild books and order regularly from them. This is a wonderful free eBook and audio book platform that can be used on our district's laptops and offers books for all ages. I know when I recommend a a book supplied by them, it is well-written.
@MindyMcGinnis That was one of my students! They were thrilled when you responded. You're so awesome & just gained some more fandom here at @MenaHighSchool
@manuelherrera33 shows us how to break the stereotypes that if you’re doodling in school or a meeting, you’re not paying attention- false! It helps us focus our thoughts!❤️ #i2sdale
@alicekeeler has solved all the problems of educators everywhere...use a spreadsheet! You should have your students using a spreadsheet at least once a week...
#i2sdale
@alicekeeler is keeping me in stitches this morning - she kindly reminded us that this year's K students will graduate in 2032! 😳We are no longer in the 20th century, so stop teaching using 20th century methods! #i2sdale
MHS Book Club got their first shared read on Friday! We’re so excited about “One of Us is Lying” by Karen McManus. It’s a teen mystery described as The Breakfast Club meets Pretty Little… https://t.co/YTNP2yTtmS
Two Can Keep a Secret comes out 4 months from today, so how about a giveaway? RT & follow by 5pm ET Monday 9/10 for a chance to win a signed ARC + bookmark. International ok!