LightKit

Content Setup Partner. Equipment, consultation & custom studio builds, diagnosed before sold. Built to Create.

[LightKit @Lightkit_co]

Your background shouldn't just be “whatever happens to be behind me.” Be intentional about the details.

Sometimes you may actually need a new room; other times, you simply have to put some effort into and design the one you already have.

[LightKit @Lightkit_co]

Your background isn't boring; you haven't designed it yet.

Before you start looking for a new room, look at the frame: depth, layers, colour, negative space, practical lights, subject separation, and lighting.

[LightKit @Lightkit_co]

Sometimes, the answer is a ring light; sometimes, it isn't.

Do you still use your ring light?

[LightKit @Lightkit_co]

Ring lights had their moment😅

For a while, every creator setup seemed to have one. Everyone wanted one, and everyone bought one. These days, they're not nearly as common.

So what happened? I'll tell you.

A thread👇🏻

[LightKit @Lightkit_co]

But if you need depth, directional shadows, background separation, a larger coverage area, or freedom to move around, there are better options.

And that's why you shouldn’t ask: “Is this light good?”

Ask: “Is this light good for what I’m creating?”

[LightKit @Lightkit_co]

@MbengaBenjamin It's beautiful🤍

[LightKit @Lightkit_co]

@Shabastudio These shots really makes a difference🔥

[LightKit @Lightkit_co]

At LightKit, our approach is simple

Diagnose - Recommend - Set up.

Because the right equipment for a space depends on what you're trying to create inside it.

[LightKit @Lightkit_co]

As a lash tech, what are you doing with a powerful spotlight/COB light?! 😭

I came across a lash tech trying to sell one she'd bought because she realised it wasn't the best fit for working so close to her clients' eyes.

And honestly, this happens a lot.

A thread👇🏻👇🏻

[LightKit @Lightkit_co]

We see an equipment trending; everyone is buying it, it looks impressive… so we buy it too.

Then we ask: “Wait! Does this actually work for what I'm creating?” That question should come first.

What are you creating? Where are you creating it? What does the space need?

[LightKit @Lightkit_co]

An expensive camera can still record a bad-looking room, and a camera upgrade just gives you a higher-resolution version of the same problem.

Diagnose the room before buying or upgrading gear. That’s one of the first things we look at when designing a content setup at Lightkit.

[LightKit @Lightkit_co]

Your camera isn’t a magical device. It doesn’t make things up; it only records what it sees.

So before blaming the camera, look around.

Wall colour, your distance from the wall, window placement, face vs background brightness, how much space you have to work with, and others👇🏻

[LightKit @Lightkit_co]

Faceless doesn't mean setup-less.

It just means the setup has a different job to do😉

[LightKit @Lightkit_co]

“Did you know you can create content and make good money without ever showing your face?!”

We've all seen versions of this on our feeds lately, but faceless content doesn't always mean AI.

A thread👇🏻

[LightKit @Lightkit_co]

Your camera should be above your workspace, with just enough lighting to cover the work surface evenly, and your mount needs to give you enough room to work.

You also want to get a mount that can switch angles in case you want to shoot a different type of content.

[LightKit @Lightkit_co]

“My camera looks bad.” This is something I get a lot. A client told me this recently and was already considering buying a new phone.

I checked the camera and discovered there was a glass lens protector over it.

A thread👇🏻

[LightKit @Lightkit_co]

We took it off and had clean footage.
Other times, it might just be a dusty lens, bad lighting, no form of stabilization, or bad camera settings.

Your camera might actually be guilty. But check the evidence first🌚

[LightKit @Lightkit_co]

“My camera looks bad.” This is something I get a lot. A client told me this recently and was already considering buying a new phone.

I checked the camera and discovered there was a glass lens protector over it.

A thread👇🏻

[LightKit @Lightkit_co]

(I need to have a word with the person who sold the idea of putting lens protectors on phone cameras to the public. That piece of glass over your phone camera is doing more harm than good.)

It had collected dust and moisture, making footage hazy and blurry.