Lili

head of growth Pinned Social | ex-BeReal
app growth · UGC · organic content · IRL
100M+ views & 100k followers @Lilifabienne_
now accepting consultations ↓

[Lili @Liliposer]

@zineb328 haha! this wc unites us all, i love it

[Lili @Liliposer]

no world cup game tomorrow?

makes life feel so empty :(

[Lili @Liliposer]

@vai1kai Hii! :) love this

[Lili @Liliposer]

@parthematics @BeReal_App @instagram @X @alex_ruber Let’s connect!

[Lili @Liliposer]

hi i'm Lili!

New to X, so here's an intro

> born in munich but lived in 4 countries before 18
> and in 6 more before 25
> no clue how to answer "where are you from"
> head of growth Pinned Social | ex-@BeReal_App
> generated 100M+ views on IG
> 66k on @instagram | 2 on @X lol
> currently in nyc and loving it

bullish on one-way flights, flat white & human connection

if you're in nyc and want to talk app growth, startups, or lymphatic flow - drop a comment :)

[Lili @Liliposer]

i'm NOT ok.

i just went to grab a coffee and felt like i was melting on the street. NYC IS AT 103°F ...

staying inside now until i figure out how i can use fable 5 to lifemaxx, bye

(shoutout to the guy in the back choosing to boil)

[Lili @Liliposer]

creating momentum < using existing momentum

[Lili @Liliposer]

@spwfeijen Is it better tho?

[Lili @Liliposer]

@jayvraavi Unhinged 😂

[Lili @Liliposer]

curious - wdyt, can IRL justify depth over scale?

[Lili @Liliposer]

one of my first hypotheses going into growing Pinned: IRL community building is an undervalued marketing channel for consumer apps.

so i started a run club.

weeks 1-3: 8 people showed up. hard not to question it.
week 4: added a DJ + coffee rave after the run. 40+ showed up.
week 5: 40+ again. we have momentum.

all of them are now active users. not the biggest scale, but i'd argue people who feel part of the brand are your stickiest users. always.

[Lili @Liliposer]

@shalevhvs @SwashbucklerK Email

[Lili @Liliposer]

@tanisss_ @BeReal_App @instagram @X Lets chat more!

[Lili @Liliposer]

@courtne @BeReal_App @instagram @X Sounds amazing! Happy to connect

[Lili @Liliposer]

first day on X - here's my verdict:

> feels smarter than most platforms i've used
> algorithm figured me out faster than i figured out X lol
> learning something from every post i scroll past
> casual & insightful at the same time - love the combo
> sad i missed out on the word limit era. would've made me a better writer

so far so good :)

[Lili @Liliposer]

@abraham_ri50093 @BeReal_App @instagram @X Thanks for the heads up! DMs are fixed :) happy to chat

[Lili @Liliposer]

@cjmcquain @BeReal_App @instagram @X Thank you! :)

[Lili @Liliposer]

@jayvraavi thank youuu! 🐐🐐

[Lili @Liliposer]

@jayvraavi omg! my first shoutout on X - and by THE Jay! 🙏🏼

[Lili @Liliposer]

@mathewsjoseph @BeReal_App @instagram @X Sounds amazing!! Happy to connect and hear more