Lily Burtis

pursue that flighty temptress, adventure

[Caro Pompizzi @caropompizzi]

We launched @Stardayfoods today. I’m exhausted, proud, and immensely grateful. To the team, our families, our investors, our friends - thank you. I’ll have more eloquent thoughts tomorrow, but for now - please enjoy this exquisitely sophisticated launch day team photo.

[Rick Zullo @Rick_Zullo]

@AntarYaami @Stardayfoods @Cflexman @CaroMcCarthy @LEh_n_ah @LilyBurtis Caroline, Lena and Lily are the real superstars, plus they have the hardest job, keeping chaz in line! :)

[Kat Cole @KatColeATL]

@Rick_Zullo @Stardayfoods @Cflexman @CaroMcCarthy @LEh_n_ah @LilyBurtis Yeah @Cflexman and team!!

[KS @AntarYaami]

@Rick_Zullo @Stardayfoods @Cflexman @CaroMcCarthy @LEh_n_ah @LilyBurtis Congratulations to all! Chaz is the best CPG mind out there. Excited for the future. Onwards!

[Chelsea Zhang @zchelseaz]

So pumped to announce @EqualVentures's investment in @Stardayfoods! @Cflexman @CaroMcCarthy @Leh_n_ah @LilyBurtis have been working to bring you all their first product @gooeysnacks - go check them out!

More dets here: https://t.co/Durg2iPyFC

[Rick Zullo @Rick_Zullo]

1) Earlier today, we announced our investment into @Stardayfoods, a next-gen food conglomerate built for the digital age. We couldn't be happier to back this team and are excited to share more about why we are so excited to reinvent the future of food. 🧵https://t.co/slHJr22tHQ

[Equal Ventures @EqualVentures]

We are excited to announce our investment in @Stardayfoods to build the next generation food conglomerate! @cflexman @CaroMcCarthy @Leh_n_ah @LilyBurtis

https://t.co/Cxni77wgPS

[equal parts @getequalparts]

Our kitchen is officially open 👋 Equal Parts is a whole new way to enjoy home cooking, combining one part cookware and one part personal guidance from a cooking coach you can text. We’re so excited to get cooking with you 👉 https://t.co/9VlE99l2YF

[equal parts @getequalparts]

We see cooking as a simple way to resist the constant pull of work and #enjoydailylife. Here’s the story of how we developed a new kind of cooking brand designed to help our generation build comfort and intuition in the kitchen. @patternbrands
https://t.co/DlzL8DIBls

[2PM @2PMinc]

News: the artists formerly known as Gin Lane, @patternbrands launches their first "DWC" brand, @getequalparts.

[Lily Burtis @LilyBurtis]

@gilbert @ginlane @patternbrands 🙏��

[Nicholas Ling @nickjling]

8/ We’ve got lots to learn as we go, but @emmettshine and I are excited to explore and work with others as we develop this next consumer era - DWC (direct-with-consumer)

DM me if you want to chat on it!

[Nicholas Ling @nickjling]

7/ “a multi-brand approach”

In this world, multi-brand makes sense. We create better relationships, strive towards one mission, and drive for better business fundamentals

(more to come on how we are organized internally to make that happen)

[Nicholas Ling @nickjling]

6/ “sustainable economics” (cont)

It also depressurizes the scale that each individual brand has to achieve. Rather than growing for growth’s sake, we’re able to work as a family that goes after one shared goal together. (i.e. the sum > the individual parts)

[Nicholas Ling @nickjling]

5/ “sustainable economics” (cont)

For @patternbrands, our business only works if we build a community that connects with our wider mission (#enjoydailylife). We can rethink customer economics, as we’re investing in a longer relationship with each other

[Nicholas Ling @nickjling]

4/ “sustainable economics"

For singular brands, many categories don't work from a CAC / LTV perspective. Low barriers mean that every category has copycats & noise, all of which are driving up competition.

For consumers, it means that our social feeds are a sea of "sameness"

[Nicholas Ling @nickjling]

3/ “a more personal relationship”

We go beyond selling products by helping people learn how to use them; by guiding them with the habits and skills necessary, just as in pre-internet days, a store owner or a friend would have done

This is intimacy at scale.

[Nicholas Ling @nickjling]

2/ How is DWC different than DTC?

DWC creates a deeper, more personal relationship with consumers at scale, with sustainable economics through a multi-brand approach.

Let's break that down...

[Nicholas Ling @nickjling]

1/ With @patternbrands, we’re taking on the challenges of building a consumer business in 2019.

Based on our experiences with DTC at @ginlane, we are excited to evolve this concept through a model we’re calling “DWC,” or Direct with Consumer.

More thoughts on that below:

[emily singer @emily_singer]

here u go: https://t.co/MeMauk5BU1