Layoff damage to employer brand doesn't land where you'd expect.
Not job security. Management — communication, decision-making, leadership.
Down ~6 points across 13 events, with no recovery three quarters on.
New research:
https://t.co/7zvFhT13b8
#employerbranding
DeepSeek: biggest AI breakthrough of 2025.
DeepSeek as an employer: 4.48/10 — level with BYD and Huawei.
The #1 complaint from China’s tech talent isn’t overwork. It’s watching new hires get paid more than the people who built the company.
New research: https://t.co/yEpf9pAqrp
.@CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high among people in the industry, it’s not on the radar for other talent pools from which to recruit: https://t.co/YzoMWTFGkH #LifeatCBRE#WeAreCBRE#employerbranding
NEW: Young Chinese talent are ditching foreign firms! In 2007, 41% preferred MNCs, but today only 7.8% do. Meanwhile, state-owned enterprises are rocketing in popularity. How can MNCs adapt to attract top young talent in #China? https://t.co/1fsNbuVAwm #employerbranding
.@Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In the #EmployerBrand Podcast, Stefanie Drerup explains how they established an employer brand function and activated their EVP: https://t.co/f3wXZ03oCI
.@Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In the #EmployerBranding Podcast, Stefanie Drerup explains how they established an employer brand function and activated their EVP: https://t.co/tUCvahDCo5
NEW: Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? Learn how the @LEGO_Group identifies talent to find the perfect fit: https://t.co/EsG6e4ZDmd #employerbranding
#EmployerBranding Strategies Conference @ San Diego — Join us for the most comprehensive talent acquisition event, featuring relevant case studies crafted by industry pros for industry pros! Register at https://t.co/cbWXyofKk9 with discount code “HUMANS20” for 20% off. #EBrandcon
#EmployerBranding Strategies Conference @ San Diego — Join us for the most comprehensive talent acquisition event, featuring relevant case studies crafted by industry pros for industry pros! Register now at https://t.co/zAdGwvSYHu and use discount code “HUMANS20” for 20% off.