Lisa Cramer

B2B Sales and Marketing Executive | Sales Enablement & Effectiveness | Marketing & Sales Technology | Lead-to-Revenue #martech #salestech #CRO

[Lisa Cramer @LisaJCramer]

Effective sales enablement is essential for sales teams and has been proven to impact top line growth. This article highlights a new mandate for sales enablement that is spot on. #b2bsales #salesenablement https://t.co/lX6GDL52ZK

[Lisa Cramer @LisaJCramer]

Great article and use cases on AI and sales coaching. B2B sales will be so much further ahead if company's just capitalize on a few of these examples. #B2bsales #salescoaching #AI #salestech https://t.co/atjSnkWkmu

[Lisa Cramer @LisaJCramer]

Some good advice on negotiations. I like the different perspectives - the one I always keep in mind is give / get. #b2bsales #negotiations https://t.co/JKCX2shxBj

[Lisa Cramer @LisaJCramer]

This is a pretty good list of sales management books. Some of my favorites include Cracking the Code, Simplified, and Predictable Revenue (old time fav). Thoughts? #b2bsales, #salesmanagement https://t.co/iUt5epHNCi

[Lisa Cramer @LisaJCramer]

I do think there are lots of areas within the sales function where AI will be a significant benefit. One of those areas is definitely coaching - the time saving and insights will be invaluable. #b2bsales #salesAI #salescoaching https://t.co/tkTemkVvhe

[Lisa Cramer @LisaJCramer]

Increasing revenue without increasing the number of sales reps - the ever elusive goal. @Bain&Company hits on some specific elements to help achieve this goal. #b2bsales #salesproductivity #GTM https://t.co/SVgahsJ5DS

[Lisa Cramer @LisaJCramer]

Wow - a fifth of sales team functions can be automated by integrating AI. Do you agree? #b2bsales #AI #salestech https://t.co/eydRjl3z4X

[Lisa Cramer @LisaJCramer]

Although this article focuses on scale-ups, it's basic principals are important for all sized companies - think of launching a new product. Many established companies forget and therefore short cut these important steps to scale. #b2bsales #GTM https://t.co/T8Wj3ldc5W

[Lisa Cramer @LisaJCramer]

Really good article on sales compensation. So many companies do the "spread the peanut butter" method and wonder why results with certain sales motions aren't better - hmm. #b2bsales #salescompensation #SaaS https://t.co/D6mEWZktyR

[Lisa Cramer @LisaJCramer]

It's good to continue to remember that good coaching can be a significant advantage to sales teams. What's also important is the underlying technology, providing the insights to help drive the conversation. #B2Bsales #salescoaching #salestech https://t.co/OiOtccIE8q

[Lisa Cramer @LisaJCramer]

It continues... however, the coaching stats are impressive. https://t.co/xYl1D5p61j

[Lisa Cramer @LisaJCramer]

Love this article on sales problems - so simple and fundamental yet so often overlooked and or ignored. Lay out expectations, drive accountability, coach to results. #b2bsales #salesKPIs https://t.co/hllt4f3WJX

[Lisa Cramer @LisaJCramer]

Its a no-brainer to me and something that many B2B sales organizations have yet to fully embrace and take advantage of. Insights lead to conversions, and we all need more of that. #b2bsales #salestech #salesinsights https://t.co/oJ8Ew3zeSK

[Lisa Cramer @LisaJCramer]

Really like this article on sales coaching. It's so hard for sales leaders to find the time and to work at sales coaching but the performance improvements are worth it. #b2bsales #salesleaders #salescoaching https://t.co/SGUlGGihN4

[Lisa Cramer @LisaJCramer]

Good article about using AI in sales and marketing for the "funnel" or as some called it, the spider web. Understanding the prospect or customer's journey is not so linear anymore. #b2bsales #salestech https://t.co/AdpcJf9aBH

[Lisa Cramer @LisaJCramer]

I've always been a big fan of Digital Sales Rooms. Teams I've led, have used them for both big and small customers, it doesn't matter. It's a no-brainer in today's B2B sales. #b2bsales #salestech https://t.co/IGN9zbslIC

[Lisa Cramer @LisaJCramer]

Agree with this article, that AI won't take over sales, however, transactional sales will be automated. AI will definitely drive sales to a new level - both in what sales can offer for the customer and how sales can better provide value. #SalesAI #b2bsale https://t.co/PsgOCdaBk7

[Lisa Cramer @LisaJCramer]

This is a timely article with many organizations looking at sales organization restructuring and or transformation. #b2bsales #CSO #salesorganization https://t.co/50NiuC98RD

[Lisa Cramer @LisaJCramer]

Great stat about eliminating 30% of sales teams' manual work - No question that automating the revenue lifecycle is essential. It's of course not an easy task but if done in phases, well worth the time, effort and costs. #b2bsales #salestech #revops https://t.co/8oRG4Bnk7l

[Lisa Cramer @LisaJCramer]

Really good article on the convergence of digital and sales people. This is B2B sales now and in the future. Those companies that get this "dance" right will be much further along in the buyer's mind. #b2bsales #digitalsales #salestech https://t.co/8ETnMEeai8