Lecturer & Researcher in Media & Communication. Interests: Social Marketing, Communication Planning. Works @ CARIMAC, Univ. of the West Indies, Mona Campus
Academic peeps: I've lived through many disasters. Here is my advice on "productivity". First, play the long game. Your peers who are trying to work as normal right now are going to burn out fast. They're doomed. Make a plan with a longer vision. /1
@DonnetteSpence@marciaforbes Thanks for sharing this suggestion. We have the perfect graduate course in Advertising and Media Buying for this activity.
A unique tour around Edinburgh 🏴organized by @InvisibleEdin
Let’s u see a social angle (tourists & even locals tend to overlook)
Nice also to bump into @nancyrlee
Remember to get a copy of the new edition of her book 😉
#WSMC19#socmar
When you are trying to change behaviour, you need:
1. Information
2. Material incentives
3. Rules and regulation
4. Social influences
5. Emotional appeals
6. Choice architecture
@dulceespelosin@Rare_org#WSMC19