Live Nation & Munich built a $130m custom pop-up stadium for Adele's concert series this month and it's WILD.
She'll play 10 shows over 30 days in 'Adela Arena', hosting over 750,000 fans to become the biggest concert event ever.
Then they'll tear it all down.
The completely Adele-themed venue holds 80k fans and hosts "Adele World" - a themed outdoor environment where fans can enter early & stay late.
It includes:
- A ferris wheel
- Farmers Market
- Bavarian beer garden
- Re-created English pub
- A series of branded wine bars
- 2nd stage for more live entertainment
Plus, a massive 721x98 foot video wall that curls behind the stage & is longer than 2 football fields!
It's the largest LED screen ever.
Oh, and it's going to absolutely PRINT MONEY.
I project the shows will gross well over $228m.
$163.5m from tickets
$40.9m from merch
$24.5m from food & bev
For perspective, it would take 58 billion streams to generate that - more than Adele's lifetime total.
All in just 10 shows in Munich.
(Live truly is king)
We're going to start seeing much more of this.
- Multiple nights in one centralized location
- Huge theatrics and world-building
- Massive, massive profits
It's also expected to generate $612m in ancillary revenue for the Munich, a city of only 1.4m pop.
Huge win for the city.
Maybe we'll see cities bidding on artist residencies like they're the Olympics.
MY HOPE: Some of the $880m in total revenue generation finds its way back to smaller venues, emerging artists & the arts in Munich.
Then, it's a big W for everyone.
Issa Rae:“I’m asked about amplifying under-represented voices.I’m obsessed with the time I have left and changes I want to see before I die.Operating from that place is helpful. It makes you impatient about waiting for shit to happen. It makes you fearless
I will provide pro Bono services to women in Kentucky if they are prosecuted for providing or obtaining an abortion. My office number is (606) 212-3030. If I can’t take the case because of distance I can likely refer you to an attorney who can in your area.
Abortion is legal in California.
It will remain that way.
I just signed a bill that makes our state a safe haven for women across the nation.
We will not cooperate with any states that attempt to prosecute women or doctors for receiving or providing reproductive care.