In an exclusive interview with us, MOONTON Games executives discuss MLBB’s global expansion, localisation strategy, gameplay evolution, and the growing commercial potential of mobile esports.
@MobileLegendsOL (MLBB) has grown from a mobile MOBA launched in 2016 into a global gaming and esports phenomenon, surpassing 1.5 billion installations and expanding to 133 heroes.
◾ MLBB is targeting markets beyond Southeast Asia, particularly Latin America, MENA, and Europe, while adapting its approach to local communities.
◾ Regional heroes, cultural references, local campaigns, and brand collaborations help strengthen connections with players in different markets.
◾ The team uses player feedback and gameplay data to improve existing heroes, balance accessibility with competitive depth, and keep the game fresh.
◾ The ALL IN MLBB campaign (10th anniversary) celebrated the game's decade-long journey through hero revamps, rewards, collaborations, and offline community events across 10 countries.
As MLBB enters its second decade, MOONTON's focus is on growing its global audience, strengthening local communities, and building a sustainable game and esports ecosystem.
🔗https://t.co/hmgLZKy2qN
The Maximoff twins 💚💙
Joe Locke, aka Billy Maximoff, sat down with Ruaridh Mollica, aka Tommy Maximoff, to discuss reuniting and more in Marvel Television’s #VisionQuest.
Read the full interview now: https://t.co/wUD2prMDyG