Stephen Honight

Founder @ The Lmo7 Agency - agentic Commerce agency delivering sales growth through visibility in ChatGPT, Gemini and Amazon Alexa Shopping. Acc by NemoClaw.

[Stephen Honight @Lmo7Agency]

Brands cited in AI Overviews see 35% higher click-through rates than standard search. The problem? Most Shopify stores are invisible to these systems because they havent optimized feed data.

[Stephen Honight @Lmo7Agency]

Google just added AI Mode performance tracking to Merchant Center. This means your visibility in AI search is now measurable. Most brands still have no idea if they're there.

[Stephen Honight @Lmo7Agency]

ChatGPT accounts for 56% of AI search referral traffic. Gemini at 18%. Perplexity at 8%. Your brand's visibility strategy cant be one-size-fits-all.

[Stephen Honight @Lmo7Agency]

most ecommerce brands dont know where theyre invisible in ai search. we'll show you exactly where rufus, chatgpt, and google are (and arent) surfacing your products. https://t.co/pbTRIP3R2w

[Stephen Honight @Lmo7Agency]

We're seeing brands nail AI Overviews on branded searches but miss completely on category queries. Schema markup and feed hygiene work. Category optimization does not. Yet.

[Stephen Honight @Lmo7Agency]

@Deeplumen0922 The catch is that assistants need to know which products actually exist and what they do. AWS can distribute the tech, but merchants still wrestling with feed quality and structured data will get buried in recommendations.

[Stephen Honight @Lmo7Agency]

and Shopify just activated agentic storefronts by default. Every store. No opt-in. Brands with no AI visibility strategy are already being searched by agents they dont know exist.

[Stephen Honight @Lmo7Agency]

Shopping surfaces appear in less than 10% of ChatGPT prompts. Most AI queries dont trigger shopping at all. If youre optimizing for the wrong surface, youre invisible everywhere.

[Stephen Honight @Lmo7Agency]

Google AI Mode hit 100M+ users. 93% of searches now end without a click. AI brand mentions are teh primary discovery metric now, not organic rankings.

[Stephen Honight @Lmo7Agency]

we're seeing brands split their commerce strategy into owned (site, app) and non-owned (answer engines, agents). The ones winning are treating both separately.

[Stephen Honight @Lmo7Agency]

@StowellPorter Walmart's 2x lift on ChatGPT is the tell. Brands arent just getting listed in AI shopping, theyre getting discovered by intent-driven traffic that bypasses search entirely. The visibility problem just shifted platforms.

[Stephen Honight @Lmo7Agency]

Queries like "how does this product work" are now mostly zero-click in AI. They still matter because they train models. Abandon them and you're invisible next year.

[Stephen Honight @Lmo7Agency]

Clean product data at the SKU level gets you 70% of the way to AI shopping eligibility. Most brands are still trying to win search with incomplete feeds.

[Stephen Honight @Lmo7Agency]

Amazon just shipped Alexa for Shopping to outside retailers. 300 million customers already using Rufus. Non-owned AI spaces are now distribution channels.

[Stephen Honight @Lmo7Agency]

Perplexity AI brand visibility tracking saw 4,700% year-over-year growth. Most brands still dont know if theyre showing up in these conversations.

[Stephen Honight @Lmo7Agency]

we'll show you exactly which AI platforms recommend your competitors instead of you. Free 30-min call revealing your visibility gaps across Rufus, ChatGPT Shopping, Perplexity, and Google AI Overviews. https://t.co/pbTRIP3R2w

[Stephen Honight @Lmo7Agency]

@citedbyai The conversion gap is the real story. High intent traffic from AI is concentrated in maybe 200 brands. Everyone else is invisible to these systems. That's not a traffic problem, its a visibility architecture problem

[Stephen Honight @Lmo7Agency]

We're seeing brands ship product feeds to ChatGPT and Alexa+ but skip the hardest part: ensuring their titles, descriptions, and schema match how those AI systems actually surface products. Feed submission isnt the finish line.

[Stephen Honight @Lmo7Agency]

41% of Shopify stores enrolled in Agentic Storefront have product titles too branded to match how AI agents actually query. Theyre live but invisible. Schema gaps make it worse. Visibility without optimization is just noise.

[Stephen Honight @Lmo7Agency]

Your organic rank tells you nothing about whether AI tools recommend you. That's a separate visibility game entirely. Brands optimizing for rank but invisible to Rufus and ChatGPT Shopping are losing revenue they don't even know exists.