Thank you, Chris Miller and @JabariPaul1 for sharing @benandjerrys' mission toward addressing racial injustice, and how other brands can / should take public stances to help incite real change as well.
@ImpactRelations#Comms4Change
"We don't use consumer data, it isn't consumer-tested messaging. It’s rooted in the things we believe in for the world." - @benandjerrys' Global Activism Strategist, Christopher Miller.
@ImpactRelations#Comms4Change
"The companies that get it wrong are the ones that offer a message with a mushy middle." - @benandjerrys' Global Activism Strategist, Christopher Miller on going all-in on brand social stances.
@ImpactRelations#Comms4Change
Too valuable not to share: @benandjerrys key takeaways on how brands can use their platforms to drive social change while remaining authentic.
@ImpactRelations#Comms4Change
Inspired by @benandjerrys putting social values at the core of their business, which in turn has created a "consumer base who is fiercely loyal."
@ImpactRelations#Comms4change
It's not too late to register for our Impact Council tomorrow, May 18 where we'll hear from @benandjerrys activism strategists on their approach to addressing social injustice. You'll also have the chance to enter a giveaway for some Ben & Jerry's swag!
https://t.co/SlpqFmaVnM
Breaking my 'no drinking during the week' rule because I just got back from getting my second @moderna_tx shot, and if I'm going to feel as shitty as everyone tells me I will tomorrow, might as well celebrate with a martini and chuck a hangover into the mix. Cheers! 😊🎉🙌🍸