LockDownLife

Bro has 2 million subs! WHAT?!
Business contact: [email protected]
Follow me:

[LockDownLife @LockDownLife]

We're back!!!🎉🎉🎉
Thank you to everyone for their support!
And thank you to @TeamYouTube for their help getting it back, just the @ handle to change now :)

[LockDownLife @LockDownLife]

Minecraft down :((((((((

[LockDownLife @LockDownLife]

@Minecraft Why are you down? :(

[LockDownLife @LockDownLife]

Ughhh why do hardcore vids take so long to make now 🥲

[LockDownLife @LockDownLife]

@Manhah77 Solid point

[LockDownLife @LockDownLife]

I need to tweet more

[LockDownLife @LockDownLife]

YouTube try not to make terrible changes challenge (difficulty impossible)

ps. bring back dislikes pls

[Muaaz @mws]

Just finished a meeting with YouTube about their New Midrolls Update

[this will be a long Tweet, please Like/RT]

The situation is currently worse than I thought

But YouTube wants to work with me to figure it out, so I'll be sending them a bunch of feedback

What's Happening:

Starting May 12th YouTube will no longer let Creators manually place Ads wherever they want in their videos

What’s This Mean:

Ads will have to be approved by YouTube as Non-Interruptive Ads

Interruptive Ad: This Ad appears for viewers in the middle of a sentence, when something big is happening in a video, etc.

Non-Interruptive Ad: An Ad that only shows up during Natural Breaks (like Pauses, Transitions, etc.)

Why is YouTube doing this:

YouTube believes showing Ads that don't interrupt the viewing experience will increase Views and Revenue

Now at first glance, this makes sense... BUT

Why this is horrible:

Many YouTubers, especially Gaming ones, edit their videos so there's No Deadspace, No Pauses, No moments where the viewer can get bored, etc.

There’s entire Niches on YouTube designed to keep the viewer hooked the whole time

For these Creators, since there are no Natural Pauses or Transitions, YouTube’s system will mark most Manual Midroll Ads as interruptive

Gaming Creators will probably earn way less revenue

YouTube’s Solution:

They said to let YouTube’s systems automatically determine the best place to put Ads for your video if your Manual ones aren’t being approved

But if you’re a YouTuber, you know how bad their Automatic Ads System is

It usually places Ads in the most random spots. Sometimes the first Ad being 10+ minutes into the video, which results in WAY less money being made because Viewers don’t get served that Ad

And for Gaming Creators, the system might still find ZERO suitable Ad Slots even with the automatic system, which is horrible

So I asked YouTube about this scenario:

I straight up asked them if people like Gaming Creators will earn less money if YouTube can’t find Non-Interruptive Ad slots in their videos

and they basically implied that Yes, these Creators will earn less money…

I was even told that if making revenue through Midrolls is important to you

Then you should consider changing how you make videos to include things like Natural Breaks, Natural Pauses, etc.

I’m normally the biggest advocate of YouTube but I couldn’t believe this when I heard it

Many Creators will make less money going forward if this goes through

What happens to your old videos?

Any videos that you uploaded in the past, WILL be affected

YouTube won’t show Interruptive Ads to viewers anymore after May 12th

They’ll only show Ads when there are Natural Spaces/Breaks in your video

So if you have old videos that bring you passive revenue monthly

And YouTube can’t find any suitable ad slots in them..

Those videos will start earning significantly less money.

Where we’re at now:

- Nothing is changing until May
- YouTube wants to work with me to gain feedback
- We can fix this before it goes into effect

The fact YouTube is willing to listen to Creator Feedback on this means anything is possible

It looks really bad right now but I think they’re slowly realizing that

DM me if you want me to pass anything to YouTube

[Muaaz @mws]

Just finished a meeting with YouTube about their New Midrolls Update

[this will be a long Tweet, please Like/RT]

The situation is currently worse than I thought

But YouTube wants to work with me to figure it out, so I'll be sending them a bunch of feedback

What's Happening:

Starting May 12th YouTube will no longer let Creators manually place Ads wherever they want in their videos

What’s This Mean:

Ads will have to be approved by YouTube as Non-Interruptive Ads

Interruptive Ad: This Ad appears for viewers in the middle of a sentence, when something big is happening in a video, etc.

Non-Interruptive Ad: An Ad that only shows up during Natural Breaks (like Pauses, Transitions, etc.)

Why is YouTube doing this:

YouTube believes showing Ads that don't interrupt the viewing experience will increase Views and Revenue

Now at first glance, this makes sense... BUT

Why this is horrible:

Many YouTubers, especially Gaming ones, edit their videos so there's No Deadspace, No Pauses, No moments where the viewer can get bored, etc.

There’s entire Niches on YouTube designed to keep the viewer hooked the whole time

For these Creators, since there are no Natural Pauses or Transitions, YouTube’s system will mark most Manual Midroll Ads as interruptive

Gaming Creators will probably earn way less revenue

YouTube’s Solution:

They said to let YouTube’s systems automatically determine the best place to put Ads for your video if your Manual ones aren’t being approved

But if you’re a YouTuber, you know how bad their Automatic Ads System is

It usually places Ads in the most random spots. Sometimes the first Ad being 10+ minutes into the video, which results in WAY less money being made because Viewers don’t get served that Ad

And for Gaming Creators, the system might still find ZERO suitable Ad Slots even with the automatic system, which is horrible

So I asked YouTube about this scenario:

I straight up asked them if people like Gaming Creators will earn less money if YouTube can’t find Non-Interruptive Ad slots in their videos

and they basically implied that Yes, these Creators will earn less money…

I was even told that if making revenue through Midrolls is important to you

Then you should consider changing how you make videos to include things like Natural Breaks, Natural Pauses, etc.

I’m normally the biggest advocate of YouTube but I couldn’t believe this when I heard it

Many Creators will make less money going forward if this goes through

What happens to your old videos?

Any videos that you uploaded in the past, WILL be affected

YouTube won’t show Interruptive Ads to viewers anymore after May 12th

They’ll only show Ads when there are Natural Spaces/Breaks in your video

So if you have old videos that bring you passive revenue monthly

And YouTube can’t find any suitable ad slots in them..

Those videos will start earning significantly less money.

Where we’re at now:

- Nothing is changing until May
- YouTube wants to work with me to gain feedback
- We can fix this before it goes into effect

The fact YouTube is willing to listen to Creator Feedback on this means anything is possible

It looks really bad right now but I think they’re slowly realizing that

DM me if you want me to pass anything to YouTube

[LockDownLife @LockDownLife]

Ermmmmmmm

[LockDownLife @LockDownLife]

:)

[LockDownLife @LockDownLife]

Anything

[LockDownLife @LockDownLife]

@Sword4000_ You should start an art channel 👏

[LockDownLife @LockDownLife]

I need your help for a video!!! Please draw your coolest Minecraft base ideas and I’ll choose my favourite and build them for a video :))
(Try not to make them too big)
Submit any drawings in the replies of this tweet :))

[LockDownLife @LockDownLife]

@__BL4Z33__ @TeamYouTube Saturday :O

[LockDownLife @LockDownLife]

We're back!!!🎉🎉🎉
Thank you to everyone for their support!
And thank you to @TeamYouTube for their help getting it back, just the @ handle to change now :)

[LockDownLife @LockDownLife]

Hey if you fancy being a discord mod, then join my server and apply. Please save me from unmoderated chaos😟 https://t.co/8Jnf0pXBdg

[LockDownLife @LockDownLife]

@Sword4000_ bros got two main channels 👏