Lode

Super Dropshipper | Nothing to sell

[Lode @Lodedrg]

HOW TO LOWER YOUR CPMs WITH 70% AS A DROPSHIPPER:

1. Post a dumb cat picture on your FB page
2. Boost it
3. NO button. (If you add one, you already lost)
4. 4 days, €4 total
5. Turn OFF the pixel
6. After 4 days → make a new Engagement campaign
7. Budget: €1.20/day
8. Ad set: Conversion location = On your ad
9. Engagement type = Post engagement
10. Use the same cat post as your ad
11. Target the exact market you sell in

FB sends cheap and engaging traffic to your page, increasing your quality score.

Enjoy scaling conversion ads with 70% lower CPMs.

Thank me later…

[Lode @Lodedrg]

My team told me they don't need me this week.

Everything is running without me.

5 years ago, this would've scared me.
"What if they realize they don't need me at all?"

Now I realize:
That's the whole point.

If your business can't run without you, you don't own a business.
You own a job with extra stress.

Build yourself out of the daily operations.
That's when you actually win.

[Lode @Lodedrg]

Products I'd test right now in EU markets:

🇩🇪 Germany:
- Heating products (winter is here)
- Back/neck pain solutions
- Sleep aids

🇩🇰 Denmark:
- Premium beauty devices
- Wellness products
- Anti-aging solutions

🇳🇱 Netherlands:
- Pet wellness products
- Home comfort items

All with 70%+ margins.
All solving real problems.
All boring enough that competition sleeps on them.

While everyone chases TikTok trends, these print money quietly.

[Lode @Lodedrg]

Realized something this week:

I work 2-3 hours per day and make more than most people do working 60-hour weeks.

It's not because I'm smarter.

It's because I:
- Built systems that run without me
- Hired people better than me at their jobs
- Focus only on high-leverage decisions
- Said no to everything that doesn't 10X my time

2 years ago I was working 40 hours/week for €1.8k/month.

The work wasn't the problem.
The strategy was.

Stop grinding harder.
Start building smarter.

[Lode @Lodedrg]

Weird thing about making money:

The first €10k/month felt impossible.
Took me 2 years to get there.

€10k to €50k? 6 months.
€50k to €100k? 3 months.
€100k to €200k? 2 months.

It's not linear.
It's exponential.

The skills that get you to €10k are completely different from the skills that get you to €100k.

€0-€10k = learning to execute
€10k-€50k = learning to optimize
€50k-€100k = learning to scale
€100k+ = learning to delegate

Most people quit at €10k because they think "this is as good as it gets."

That's where it actually starts.

[Lode @Lodedrg]

The difference between €10k/month and €200k/month isn't skills.

It's psychology.

€10k/month guy:
- Saves money on everything
- Does everything himself
- Scared to spend on ads
- "I'll scale when I'm profitable"

€100k/month guy:
- Invests aggressively
- Hires specialists immediately
- Comfortable losing money testing
- "I'll be profitable when I scale"

Same opportunity.
Different mindset.
Different results.

[Lode @Lodedrg]

Hot take:

Most dropshippers fail because they're too smart.

They overthink:
- Product research (testing 1 product for 3 weeks)
- Store design (spending 2 weeks on Shopify theme)
- Ad copy (rewriting headlines 47 times)

Meanwhile the "dumb" ones:
- Test 12 products per week
- Use simple funnels
- Launch ads from day 1

Speed > Perfection

The people making money aren't the smartest.
They're the fastest.

[Lode @Lodedrg]

@meetkiro Will tweet about that some time

[Lode @Lodedrg]

Why your Shopify product pages convert at 1-2% and mine convert at 6-8%:

You're building stores.
I'm building funnels.

Here's the difference:

YOUR APPROACH (Shopify Product Page):
→ Product image
→ 5-star reviews
→ Quantity selector
→ "Add to Cart" button
→ Related products section

Result: 1.9% conversion rate (industry standard)

MY APPROACH (Advertorial Funnel):
→ Headline: "[Authority] reveals why [problem]"
→ 500-1500-word article explaining the science
→ Custom reviews per funnel
→ Product Logo in the funnel (Branded look).
→ Clean checkout, zero distractions

Result: 6.8% conversion rate

THE PSYCHOLOGY:

Shopify reviews = Comparison behavior = "Let me check other options" = Cart abandonment

Custom reviews in advertorial = Trust without triggering price shopping = "This solves MY problem" = Purchase

The branded look (product logo) = Professional authority = Lowers skepticism = Higher conversions

I tested this across 23 products:
- 17 converted at 5-8% (with advertorial)
- Same products on Shopify pages: 1.2-2.4%

That difference = €200k+ per winning product.

Your product isn't the problem.
Your presentation is.

[Lode @Lodedrg]

@AlexRomanoPop Better 1x per week, since Andromeda update.

[Lode @Lodedrg]

I launch 30 new creatives per week for each winning product.

Most dropshippers launch 30 per month and wonder why campaigns die.

Facebook Ads is a creative game.

You're not competing on products anymore.
You're competing on how fast you can iterate.

Speed beats perfection.

[Lode @Lodedrg]

Unpopular opinion:

"Trending" products on TikTok are the WORST products to dropship.

Why?

By the time it's trending:
- 500+ dropshippers already selling it
- Margins compressed to 40% or less
- CPMs at €50+ from competition
- Customer expects Amazon pricing

I tested 12 "TikTok trending" products last quarter.

11 of them: Negative ROAS
1 of them: 1.4X ROAS (barely profitable)

Meanwhile my "boring" products nobody talks about:
- Back brace: 5.2X ROAS
- Foot massager: 4.8X ROAS
- Posture corrector: 5.7X ROAS

The money is in solving problems, not chasing trends.

While everyone tests the viral spatula, I'm printing money on products that fix actual pain points.

Stop chasing shiny objects.
Start solving real problems, and advertise them on Meta.

[Lode @Lodedrg]

HOW TO SCALE DROPSHIPPING CAMPAIGNS WITHOUT CRASHING THEM:

1. Descale 25% when ROAS drops below 1.5
2. Verify profitability after midnight
3. Scale profitable campaigns +20% daily maximum
4. Launch 30 new creatives per winner every week
5. Kill small campaigns after 3 consecutive unprofitable days
6. Never restart learning phase by doubling budgets
7. Create concept-level ad variations, not minor tweaks

This framework took me from €50k/month to €800k/month in 90 days.

Most dropshippers crash at €10k/day because they scale with emotions instead of data.

[Lode @Lodedrg]

Just opened Ads Manager for the first time in 6 months.

Still nice to see campaigns like this running.

Outsourcing media buying was one of the best decisions I ever made. Saves time. And a good buyer will outperform you anyway.

PS. Dropshipping is dead😂😭

[Lode @Lodedrg]

HOW TO PREVENT CAMPAIGNS FROM CRASHING WHEN SCALING AS A DROPSHIPPER:

- Never double budgets (your learning phase will restart)
- Increase budget by 20% every day
- Add 2 sets of new creatives per week
- Create new concept ads, small iterations don't work anymore
- Don't scale with emotions, scale with data

These simple rules will give you 10x more consistent results.

[Lode @Lodedrg]

If your business stops when you stop working,
you don’t own a business.

You own a job with more stress.

[Lode @Lodedrg]

Just went to McDonald’s on Christmas Day.

Someone is missing Christmas for €10/hour
so I can eat fries and a burger.

That's modern slavery and society calls it normal.

Wake up and start your online business.

[Lode @Lodedrg]

How to get the most out of your winning products with dropshipping?

Create fundamental docs.

How?

Deep research with chatgpt.

Do this once for every winner you have, then use those fundamental docs for everything you create for this winning product. (Creatives, angles, advertorials etc.)

[Lode @Lodedrg]

One of the best creative + landing page combos in dropshipping:

Curiosity based ads → advertorial.

You don’t try to sell in the ad.
You just make people curious.

Then they land on an advertorial that feels like it’s written by someone else.

Trust goes up. Conversions follow.

[Lode @Lodedrg]

How to make a shitload of money with Dropshipping:

- Hire A-players, no retard employees you need to babysit
- Build systems (SOPs, automations, sheets)
- Don't overcomplicate your backend, i just use sheets, no clickup etc
- Implement AI where you can
- Assign clear ownership so problems get solved without you
- Only work on high leverage tasks, let your team handle the rest

If you continue doing everything yourself, you're never going to scale consistently.

[Lode @Lodedrg]

Met my team responsible for millions in revenue.

Seeing them in real life hits different.

Didn’t work. Didn’t open Shopify.

Still printed money.

Systems > stress.