4/ That's a wrap on a week of data from the State of B2B Product Management Report, March 2026.
Full report 👇
https://t.co/BHO4fJB9iS
And if you want to see what we're building to solve these problems: https://t.co/IW2pLmiumI
Despite everything — layoffs, AI disruption, the endless "PM is dead" discourse —
61% of B2B product managers are positive or very positive about the future.
The ones worrying are worrying about the wrong thing.
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The top AI use cases for B2B PMs:
Writing emails — 69%
Summarizing notes — 70%
Brainstorming — 70%
All useful. None of them are the real opportunity.
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82% of IC PMs want more time analyzing product usage data.
81% want more time on user research and discovery.
56% want less time overseeing dev standups.
PMs know exactly what good looks like.
The question is who's building the conditions for them to do it.
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How B2B product teams prioritize large initiatives:
41% — leadership decides
32% — strategy and vision
13% — deal by deal
5% — RICE/WSJF
And 79% say sales commitments change their plans.
This is the dominant operating mode. Not the exception.
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