LollipopLocal The Fire & Security Marketing Agency

Helping third-party certified Fire & Security companies win more work with smarter marketing. LollipopLocal: The Fire & Security Marketing Agency.

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Lollipop - Fenix Monitoring - Case Story: More Traffic, Leads & Customers https://t.co/U1IKf5eKsv via @YouTube

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Love this from @PerryMarshall If we can automate the jobs we hate and start doing the things we love - the things that only we can do - the future is going to be much more fun!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Compounding! This is why the Lollies focus on SEO and not Pay Per Click.
We want to build you online assets that will keep on giving for years to come.
We see Fire & Security sales from blog posts that we wrote for customers' websites years ago.
Let's have a chat about SEO!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

If your Fire & Security marketing company is creating crappy doorway pages or building links on crappy sites...
It's not SEO, it's spam!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

OK I admit it… One of those is just in my imagination  👀

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

What are you all year round ‘allergic’ to?! Let us know in the comments.

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

The Lollies ALWAYS do a happy dance 💃🕺👯‍♀️ when a client calls to say they got a great new lead.
Or, better still, closed a sale.
And especially when they get a new maintenance customer whose previous supplier didn't keep them compliant.
This is why we do what we do...

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

"I keep trying to get my marketing agency to add CCTV to my website but they never answer the phone"
At Lollipop, we always answer the phone. If you tell us you have a new Security service or product to offer, we'll recommend that we add it to your website! And get it done!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

What was your website doing over the weekend?

Well, for one of Lollipop's clients... their website generated FOUR new enquiries - fire alarms, cctv cameras, keyholding and alarm response and fire extinguishers.

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Well that lovely comment has done wonders for Jo's ego this week!

It came at the end of an initial Zoom call with a potential new Fire & Security customer.

No pressure for the rest of her calls this week then 😁

#fireandsecuritysales

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

For marketing agencies who care about SEO, a Google algorithm change is the biggest 'squeaky bum' moment there is! Those in the know say they're now happening multiple times a month, hitting traffic to many websites where SEO has not been done with care. Choose carefully!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Something for all Fire & Security companies and their customers to be thinking about!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

You're an engineer, designing & installing a Fire or Security system is easy for you.
But you don't know how to write about it.
We're marketers... We CAN write about you designing & installing a system but can't do one!
Let's work together. Show people why you're the best choice!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Does doing business with your Fire & Security company feel different to doing it with any other provider?
You know it does!
But what is it that YOUR customers feel inside their skin if they have YOU as their vendor?
Let us help you put that into words!

Hat tip @PerryMarshall

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Half the people who speak to Jo have a problem with their marketing because THEY don't know what they're doing.

And the other half have problems because they don't think the person/company they currently have doing their marketing knows what they're doing.

Get your Proven Plan

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Compounding! This is why the Lollies focus on Organic SEO and not Pay Per Click.
We want to build you online assets that will keep on giving for years to come.
Some of our customers get sales from content that we wrote for their website a couple of years ago!
Let's have a chat!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

...you’ll be harried, haggard, rushed, bludgeoned and intimidated.
Did you spend a lot of time in 2023 trying to fix people who cannot be fixed?
Work with the Lollies to find your ideal customers.
Thanks @PerryMarshall for the reminder of this top tip

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Calling LinkedIn Company Page Admins! Viewers can now leave your Company Page a direct message.
These go into the personal message inbox for all Admins.
Are you checking your personal message inbox to ensure you don't miss them?
See how in the graphic

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

In Sales, Jo knows that she has to 'go for the no' and make rejection the goal😢
But it still hurts to be ignored 😭
This stat says if your goal is to get ignored by 90 people per day, you’re still going to get 10 replies, even with a lack-luster 10% reply rate.
Better thinking!

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

Toothpaste. There are rows and rows of red, white & blue boxes. They all look the same.
In a world of AI, the marketing for Fire & Security is going to be like a whole Mall full of toothpaste.
How will YOUR Company stand out?
Just be you & tell your story!
Thanks @BobRegnerus

[LollipopLocal The Fire & Security Marketing Agency @LollipopLocal]

The Lollies always do our 'Find The Gaps' analysis before onboarding a new Fire & Security customer.
WHY?
Because, until we go behind the scenes of your website and marketing campaigns:
We don't know what WE don't know.
AND
We don't know what YOU don't know.