Look Away Now

A history of football on television in two parts. 'Look Away Now!' evoked the vitality of the game for years. Find out more on Amazon Books and Substack

[Look Away Now @LookAwayNowBook]

The pioneering early days of sports broadcasting shaped the product we have today. It was a bumpy road that failed to impress the Football League. Read more on substack @ LANnm https://t.co/DBYATH6bOR

[Look Away Now @LookAwayNowBook]

https://t.co/NeGMk8jmyZ

[Look Away Now @LookAwayNowBook]

@PurelyFootball Is always thus with the ad breaks. BBC turning up to the stadium made for great telly whilst ITV generally had a good tournament. Ads, Matterface (Mowbray), UHD offering of BBC and the improving Rooney won it.

[Look Away Now @LookAwayNowBook]

"I have come to sell a product named football!"
How the commercialism of the global game really took off 52 years ago at the 1974 World Cup.
An excerpt from a new book LOOK AWAY NOW! - a history of football on TV available now on Amazon and e-book.
https://t.co/NeGMk8jmyZ

[Look Away Now @LookAwayNowBook]

LOOK AWAY NOW! is out today. Part One covers televised football's inception and rise, to 1999. It is out now, available on Amazon. Read more about the history of football's evolving and overriding relationship with television on substack at @ LANnm
https://t.co/uOUQy4avdc

[Look Away Now @LookAwayNowBook]

Today marks the launch of LOOK AWAY NOW! - a history of football on the television. The title references 1970s' newscasts and was strongly tied to football's cultural impact. It's as relevant today, as TV unquestionably dominates and controls the game.