Lorenzo Rossi

🍕 Italian 🍺 Living in Berlin📱 Talking about Mobile App Marketing.

👨🏻‍💻 Co-founder @REPLUG_agency
👨🏻‍🏫 Evangelist @MMarketingIT

[REPLUG - App Marketing Experts @REPLUG_Agency]

🔒 35 seats.
Soho House Berlin.
Closed room.
No vendors. No fluff.
Mobile Growth Circle by REPLUG.

App leaders sharing what’s working beyond Meta & Google.

Wolt • Scalable Capital • Wetter (+ more)

Not open. Selective access.

👉 Request an invite: https://t.co/bDoOEhp5NM

[REPLUG - App Marketing Experts @REPLUG_Agency]

Two days together as a team.
Workshops. Bowling. Italian dinner.
A networking event with great people and partners.

Fun, yes.
Time to actually sit together, talk things through, and align beyond Slack messages and calls.❤️

[REPLUG - App Marketing Experts @REPLUG_Agency]

#TikTok has become one of the most powerful discovery platforms for #apps.
But its creative logic is different from traditional performance channels.
👉 If you're exploring how TikTok could fit into your #appacquisitionsystem , get in touch with REPLUG: https://t.co/phF970cN4q

[REPLUG - App Marketing Experts @REPLUG_Agency]

Most #app teams are underperforming because there’s no clear structure behind growth.
When #growth isn’t clearly defined: what to test, what matters, and who decides, everything starts to break.
Are you building clarity into #appgrowth or just reacting to the next trend?

[REPLUG - App Marketing Experts @REPLUG_Agency]

“Quick wins” are killing your app growth in 2026.

At App Promotion Summit Berlin, Lorenzo sat down with Peggy Anne Salz to talk about what actually prepares app teams for what’s coming next.
#AppGrowth #GrowthStrategy #MobileMarketing #UserAcquisition #ScalableGrowth #app

[REPLUG - App Marketing Experts @REPLUG_Agency]

Everyone’s hyped about AI.
Most growth teams still run on broken systems.
Tactics create movement.
Systems create progress.

Fix the system → then scale.
Check the analysis video here by Lorenzo Rossi and Peggy Anne Salz

[REPLUG - App Marketing Experts @REPLUG_Agency]

🇳🇱 Amsterdam, we’re in!

On Oct 14, REPLUG’s co-founder Lorenzo Rossi takes the stage at #Unlocked: Mobile & App Growth Summit.

One day. Big players. Real app growth strategies.

📍 Hotel Casa, Amsterdam
🗓 Oct 14, 2025

👉 See you there: https://t.co/ySNw7fVCqj

[REPLUG - App Marketing Experts @REPLUG_Agency]

🚨 Berlin 🚨
Growth Masterminds is landing Oct 22 🍸

Cocktails. Conversations. Connections.
No slides. No panels. Just real talk + the people shaping #mobilegrowth.

📍 Bar Saint Jean
Spots are limited → https://t.co/bAbN0yckWA

#apps #mobileapps #growthmasterminds

[REPLUG - App Marketing Experts @REPLUG_Agency]

New #app, no traction?

Most #devs waste their title on a brand name no one searches for.
Result: zero visibility.

Use high-volume keywords instead. That’s how users find you.

The keywords get you discovered.

#ASO #AppMarketing #MobileApps #AppStoreOptimization

[REPLUG - App Marketing Experts @REPLUG_Agency]

👀 First impressions in the app stores decide if users download or scroll past.

Images drive conversions. If your screenshots don’t speak, your app stays invisible.

#ASO #AppStoreOptimization #Apps #AppStore #AppMarketing #GooglePlay #AppScreenshots #AppIcon

[REPLUG - App Marketing Experts @REPLUG_Agency]

What if we told you there’s ONE simple trick to stop burning your budget on #Meta campaigns?
Improve your targeting, make your #ads work, and save every penny..

Everything is in the checklist: https://t.co/ifWgXuxK2L

Fix it today!

#metaads #apps #appmarketing #mobilemarketing

[REPLUG - App Marketing Experts @REPLUG_Agency]

✅ New: 5-Minute Meta Ad Targeting Checklist

Your “cheap installs”? Half ghost by Day 2.
Your shiny ROAS? Fragile AF.

We made a ruthless checklist to fix it.

📥 Grab it now → https://t.co/xOrIdnYPlL

#MetaAds #AppGrowth #MetaCampaigns #Apps

[peggy anne salz @peggyanne]

How to Market a Niche App (Without Breaking the Bank) https://t.co/oejoFDtEdp via @REPLUG_Agency

[REPLUG - App Marketing Experts @REPLUG_Agency]

5 Years of REPLUG. 5 Years of Growth. 🎂✨

Today, we celebrate 5 years of REPLUG—a journey filled with passion, challenges, and relentless pursuit of app growth excellence.

#apps #appmarketing #marketingagency

[Lorenzo Rossi @LoryDoc87]

Check out my latest article: Cycling vs. Running a Business: 7+1 Lessons From the Road https://t.co/oTnHWzLWES via @LinkedIn

[Pushwoosh @Pushwoosh]

Loyal customers are more likely to make repeat purchases and re-engage

@LoryDoc87 at @REPLUG_Agency shared with Pushwoosh key features and best practices to increase customer loyalty

🔵 Highly-targeted push & in-apps
🔴 In-app exclusive deals
More tips: https://t.co/Gb8m3oDiQC

[Lorenzo Rossi @LoryDoc87]

If the (short) #TikTokban in the US shook up your user acquisition strategy, there’s a bigger issue at play: too many #marketing strategies rely too much on a single channel.

Here's why you need to diversify your paid UA efforts: https://t.co/DyACHsdpDv

#AppMarketing #TikTok

[peggy anne salz @peggyanne]

https://t.co/b9hPGOSg5I From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling

🚵 Great app growth is like a perfect bike ride: it takes a ride that works (your app), a sustainable pace (steady growth), and quick thinking to pivot when obstacles arise.

🎙️In this episode of #InTheGroove Lorenzo Rossi, Co-founder and Head of Growth at @REPLUG_Agency takes us on a journey through the parallels between cycling and scaling mobile apps.

🚴 Just like a high-performance rider needs the right gear and a solid plan to secure a place on the podium, your app requires precision, perseverance, and smart strategy to push past plateaus and win the race for users' attention.

📱 Lorenzo shares REPLUG's five-stage framework for transforming small budgets into big wins and offers practical advice on the growth hacks that drive success in and out of the saddle.

[Lorenzo Rossi @LoryDoc87]

@peggyanne Thanks for having me, Peggy, and for helping me connect my passion with the app growth world!

[Lorenzo Rossi @LoryDoc87]

@applelally @alesstar @mavie_daponte No raga fermi tutti. L'oracolo ha detto assolutamente NO 🙅

https://t.co/LhlQeKQMJx