Louis Camassa

[Louis Camassa @LouisCamassa]

how to win more business digitally in 2021...
I summarized how the best websites connect with their audiences and increase conversion with these simple tactics...

https://t.co/HngPm2kpak

[Louis Camassa @LouisCamassa]

The pandemic has advanced healthcare technologies, increased usage of digital tools, and exposed the growing need for mental health care.
While digital mental health appears to be increasingly available, engagement, access, and trust offer challenges. https://t.co/HAPl2zMcLf

[Louis Camassa @LouisCamassa]

How do you increase conversions on your website?

Focus user intent.

Arrange and organize website elements so that visitors naturally gravitate toward the most important elements first (usually call-to-action buttons or links).

#empathusability #websiteusability #empathy

[Louis Camassa @LouisCamassa]

Something so simple is often forgotten on websites...

Add title tags.

Browser window titles contribute to improved search engine marketing and to clarifying the website’s intent.

#empathusability #websiteusability #empathy #usertesting #empath

[Louis Camassa @LouisCamassa]

How many visitors are leaving your homepage within seconds?

See a few proven tips below that will stop the exodus and keep them engaged.

[Louis Camassa @LouisCamassa]

One quick tactic to improve home page engagement: REMOVE DECORATIVE GRAPHICS.

Use them for practical purposes as to reduce distractions from your primary purpose: for the user to make the next click.
https://t.co/lcu9inu3Yx

[Louis Camassa @LouisCamassa]

Home Page Usability: create a navigation hierarchy.
Group items in the navigation area so that similar items are next to each other. Learn more through link below...
https://t.co/hAQSJ9Wpap

[Louis Camassa @LouisCamassa]

Your website visitors need to quickly and easily comprehend your site’s language. Learn how to improve during a 15 minute webinar...
https://t.co/hAQSJ9Wpap

[Louis Camassa @LouisCamassa]

Clarify your purpose. Create a headline and subhead that simply states what your business does, the problem it solves, and what steps interested visitors should take next.
https://t.co/EaSppcmdQO

[Louis Camassa @LouisCamassa]

How to reduce detractors on your homepage...

Hick’s Law basically says, the more stimuli to choose from, the more indecisive a user becomes.

Want to pinpoint the reasons why users are leaving your website? Learn how during a 15 min webinar.
https://t.co/hAQSJ9Wpap

[Louis Camassa @LouisCamassa]

Thankful to have the opportunity to listen to many great people during my latest article...
https://t.co/rQxMdDB3tO

[Louis Camassa @LouisCamassa]

Despite the massive influx of capital to a sector with heavy traction, and the overall benefits of virtual health services, many people, particularly people of color, are being left behind. https://t.co/a2ZEc95C5p

[Louis Camassa @LouisCamassa]

There’s a fine line between protecting your ideas and being a pushover.
A few things I’ve learned to manage conflicts.
https://t.co/dfttLZXgFK

[Louis Camassa @LouisCamassa]

DESIGN CONTEXT FOR IMPROVED UX
Dr. Brian Whitworth, a registered psychologist who is also trained in computer science, shares a wealth of experience and qualifications in his brain and design course, The Brain and Technology: Brain Science in Interface Design.

[Louis Camassa @LouisCamassa]

Why is agility so important in marketing strategy?

Matt Andersen, Chief Innovation and Brand Officer at King Juice/Calypso Lemonade, shares his views on the importance of agility in marketing strategy.

[Louis Camassa @LouisCamassa]

I’m probably one of the few LinkedIn users out there who is losing more connections than I’m gaining. https://t.co/u953Vnngfg

[Louis Camassa @LouisCamassa]

food insecurity, food deserts, race, and more...
https://t.co/V4G4GBe9S6

[Louis Camassa @LouisCamassa]

Some really good advice here. My personal favorite, “Messaging should revolve around the pain points the customer experiences.” https://t.co/PFwPe7w0Vo

[Louis Camassa @LouisCamassa]

I found Brajan Gatys after a quick Google search (I love the irony of using Google to fix issues with Google).

He’s got Google Suite on lockdown.
https://t.co/2GDJoiQKwS

[Louis Camassa @LouisCamassa]

Phenomenal insights from Pietro Guerrera, Head of Ecommerce and Marketing at La Maison du Chocolat USA.