Dr Louis Korczowski

CEO @cairn_crea PhD ML+Neurosciences. Marketing x AI. 🗣️about (neuro)science of short-content. I help founders build their content strategy. Founder Siopi ai

[Dr Louis Korczowski @LouisKorczowski]

If code and intellectual property becomes a commodity with AI, what will be the next moat? Product taste ? Distribution ? Marketing efficiency? Content?

https://t.co/Uj0mwmgLUE

[Elio @eliobldr]

3 bonnes raisons de ne pas cibler le marché français :

- un français ne veut pas payer
- il veut les résultats de suite et sans efforts
- et le jour où il y a un micro problème il churn directe et demande un remboursement

[Dr Louis Korczowski @LouisKorczowski]

@LucasFlandre 1000e leadgen ads can add 10k ARR if done well. It’s counter intuitive but I will always prefer to test my market with ads to get quick and immediate feedback. Then scale with organic + incremental growth (l

[Dipanshu Kushwaha @Dipanshu_AI]

Anthropic just released a 4-hour course to getting a $500k AI engineering job:

00:15 - The right way to prompt Claude
33:21 - What makes Claude act dumber on your code
01:33:39 - How Anthropic use Claude every day
02:50:56 - The fix that makes Claude way smarter This

4-hour Anthropic free course replaces about 10 paid engineering courses.

Watch it today, then read the step-by-step guide on building loops below.

[Dr Louis Korczowski @LouisKorczowski]

9/ The meta-lesson:

The wrong question: “what’s a good hook?”

The right question: what does the viewer’s subconscious see in frame one, and what story will their conscious mind tell about why they stayed.

Design for both. In that order.

[Dr Louis Korczowski @LouisKorczowski]

The neuroscience of hooks.

What 400M views taught me about the first 2 seconds of a video.

Thread:

[Dr Louis Korczowski @LouisKorczowski]

Direct-to-camera bold claim
→ Subconscious: eye contact = social obligation
→ Conscious: “is this true? I’ll verify”

Whisper / ASMR opening
→ Subconscious: intimacy, leaning in, pattern interrupt
→ Conscious: “this must be a secret worth hearing”

[Jeddi @antinertia]

i work with startups doing $200m+ ARR

the growth team you need to reach these numbers with a PLG motion

> 1 media buyer
> few creative strategist
> 1 influencer marketing manager
> 1 ugc farm manager + 1-2 assistants
> 1 video editor
> 1 videographer

you can plug in freelancers or agencies here and there

but overall, your growth team is fewer than 10 people

[Dr Louis Korczowski @LouisKorczowski]

La campagne de Sojasun sur les mascu est excellente mais elle a un énorme default : elle n’a rien changé dans leur stratégie créative.

Résultat : le compte n’a pas bougé et seulement 10k followers.

Quel dommage.

[Dr Louis Korczowski @LouisKorczowski]

@ChristBz_242 @LegalPlace Toujours à bloqué donc je ne recommande pas du tout