FYI for ecommerce brands...
OpenAI is reportedly rolling out a self-serve ad platform for ChatGPT ads
Axios says the old $50K minimum is being removed, which means smaller brands may be able to test this soon
Still early... But worth watching
Search is changing
Discovery is changing
Now the ad layer is showing up inside AI answers too
The real question is not just whether brands should buy ChatGPT ads
It is whether their product data, reviews, content and offers are clear enough for AI shopping discovery in the first place