I admire people who can turn it on and turn it off.
Be a gentle spirit with most, but stand firm whenever necessary.
Don’t take yourself so seriously most days, but turn into a straight killer when the game begins.
Etc.
Being one thing all the time is suboptimal.
Good copy should flow, the next line should never be a chore.
Good copy should bring emotion, making someone happy should be the benchmark.
Good copy should be relative to your brand, use your angle to the best of your advantage.
Increasing Sales w/ [First Time Buyers]
If you use discount codes in welcome series, allow the discount to be used on ALL ranges and products.
Sometimes this is a no no, but when acquiring a new customer you want to remove ANY barrier you can.
Seen big conversion increases