LingOrm&AwKp

Lingling Kwong & Orm Kornnaphat FAN
數據小兵需要增員+++

[LingOrm&AwKp @Love05je]

@LOeang61 @LittledearEang Ok 👌

[LingOrm&AwKp @Love05je]

@Tun2Diwa @JKRs_Return Done

[LingOrm&AwKp @Love05je]

@vyvoxq_0ww @AinMoon7LO Hello

[LingOrm&AwKp @Love05je]

@lonongnub_trend 報到sir

[LONongNub_Trend @lonongnub_trend]

✨ 𝐌𝐚𝐢𝐧 𝐇𝐚𝐬𝐡𝐭𝐚𝐠 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 🇫🇷

Our main hashtag for Dior Summer 27 is here

🗼 Paris is calling... get ready for another special moment together 🤍✨

#DiorSummer27

See you in Paris!

#LinglingKwong #OrmKornnaphat
#LingOrm #Dior #PFW

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

พี่หลิงเปิดเพลง รักรักรักรักรักรักรัก ดังไปปะ
เหมือนป้าได้ยินท่อน เอ็นดูคุณสุดหัวใจ ดังมาก 🫪

LO THE TOUCH BLUEPRINT
#TheTouchBluePrintxLingOrm
#หลิงออม
#LingOrm

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐅𝐨𝐫 𝟏𝟎𝟎𝐊 𝐑𝐞𝐩𝐨𝐬𝐭𝐬 𝐎𝐧 𝐗 🎉🎉🎉

LINGORM PRESENTER SOFEA
#LingOrmSofeaLiveStream

ไลฟ์คู่พี่หลิงน้องออมวันนี้น่ารักมากกกกก จนยอดเทรนด์ผ่าน 100,000 รีโพสต์เรียบร้อยแล้วค่าาา ขอบคุณทุกคนที่มารับชมไลฟ์และแชร์โมเมนต์น่ารักของทั้งคู่จนเต็มหน้าฟีดเลยนะคะ ไปกันต่อ ✌🏻🤍✨

#หลิงออม
#LingOrm

[LingOrm&AwKp @Love05je]

@LoLoIsReal1127 good morning ka

[LingOrm&AwKp @Love05je]

@congeechou 快快調整好，接下來還有巴黎之旅

[LingOrm&AwKp @Love05je]

@jenn_2194 Good morning

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

จากการร่วมงาน Calvin Klein Spring-Summer 2027 | New York Fashion Week ที่ผ่านมา Lingling Kwong ได้สร้างมูลค่า EMV สูงถึง 9.9 ล้านดอลลาร์สหรัฐ หรือคิดเป็นมูลค่าประมาณ 328 ล้านบาท พร้อมคว้าอันดับอันน่าภาคภูมิใจ ดังนี้

👑 RANK #3 Global Voices
👑 RANK #1 Calvin Klein Voices

ภูมิใจในตัวพี่หลิงที่สุดเลยนะคะ คนเก่งของพวกเรา 💜✨

Cr. WEARISMA

#LinglingKwongxCalvinKlein
#CalvinKleinSS27 #NYFW #NewYorkFashionWeek
#CalvinKlein #LinglingKwong
@linglingsirilak @CalvinKlein

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐅𝐨𝐫 𝟏𝟎𝟎𝐊 𝐑𝐞𝐩𝐨𝐬𝐭𝐬 𝐎𝐧 𝐗 🎉🎉🎉

LO THE TOUCH BLUEPRINT
#TheTouchBluePrintxLingOrm

หลิงออมออกงานคู่เมื่อไหร่ก็ปังเกินต้าน ยอดเทรนด์ทะลุ 100,000 รีโพสต์เป็นที่เรียบร้อยแล้วค้าบบบบ สมมง Brand Ambassadors ของ The Touch Clinic ที่สุดเลยยยยย 👏🏼🩵💜

#หลิงออม
#LingOrm

[justine debs @justine_debs]

I think we are mixing SOV, EMV and MIV as if they measure the same thing.

They don’t...

Different methodologies. Different data. Different purposes.

And understanding that difference is exactly how we can support Lingling Kwong & Orm Kornnaphat smarter, not just harder. 👌

A/

1) SOV : Share of Voice

SOV is about how much of the conversation around a brand/event/campaign is connected to our stars compared with the overall conversation.

And it is NOT only about one exact hashtag.

Names, name variations, hashtags, brand combinations, Fashion Week terms, social conversations and media coverage can all matter depending on the methodology.

2/ And X IS very important here :

#Onclusive explained that their platform order of importance was:

X (Firehose) ,TikTok, Instagram, YouTube, Reddit , Weibo ,WeChat , Naver , Forums , Blogs.

So when I tell you that what we do on X matters for SOV, there is a reason. 😉

But this does NOT mean SOV = X only. It means X had particularly high importance in this Onclusive Fashion Week methodology.

3/ Their system can take names into account when strings include variations such as:

Orm / Kornnaphat / Sethratanapong .../ (in eng and thai)

and combinations with:
Dior / PFW / SS26 ... etc.

The same principle applies to variations such as Lingling / Lingling Kwong / Sirilak Kwong, depending on the query being analyzed.

4/ When Orm Kornnaphat ranked #16 in one of Onclusive’s analyses, they explained that there were many hashtags containing #LingOrm alone combined with Dior and SS26 and not her name !!!
That affected how the conversation was attributed.

This is why #LingOrm alone should not replace their individual names when our objective is to build visibility for BOTH women.

5/ What matters is making BOTH Lingling Kwong and Orm Kornnaphat clearly connected to Dior and to PFW

We want Vogue, WWD, fashion media, international press and social accounts to talk about both

B/
Now EMV is DIFFERENT.

Platforms such as Lefty use their own methodology to estimate the value generated by earned exposure and engagement.

This is why the stars’ OWN POSTS are incredibly important.

When Lingling or Orm posts, their own posts already need to be structured correctly from the start with the right brand mention, caption, and hashtags. Without them , Lefty may not identify the post correctly within the campaign analysis. !

Then OUR engagement helps amplify that placement!!

Like ,share, watch the whole videos, comment , savee ans reposts, reels are so important..

C/
MIV is different again.

MIV mean Media Impact Value, associated with Launchmetrics' methodology.

MIV evaluates placements across different Voices including celebrities/influencers, media, brands, partners and owned media.

1) This is why QUALITY matters alongside QUANTITY.

It means:

*Dior comments on their post.
* fashion magazine publishes their name.
* And even the way our stars write their own captions matters.

For ex, Can’t wait to be with Dior at PFW creates a much stronger than simply tagging the brand with an emoji.

All of these signals together create a much bigger ecosystem around:

STAR × BRAND.

And that relationship is what I want everyone to understand. It’s not simply about a huge quantity of #
it’s about creating a strong, clear connection between our stars and the brand. 💜

D/ ALL platforms have a job and important!

At the end of the day…

International media already know them. So let's keep building BOTH names globally. 💜

Because what matters to a brand isn't only a ranking screenshot.

We want Dior and the industry to see:

Lingling Kwong × Dior
Orm Kornnaphat × Dior
= consumer interest
= commercial impact.

Two women. Two individual names. One incredibly powerful global fandom.

Let's make history again but this time, let's understand the system while we're doing it. 😉💜

#Linglingkwong‌ #OrmKornnaphat‌ #lingorm #dior

[LONongNub_Trend @lonongnub_trend]

ใครหลงรักเจ้าเด็กหน้าดื้อ ยกมือขึ้น

LO THE TOUCH BLUEPRINT
#TheTouchBluePrintxLingOrm

[LingOrm&AwKp @Love05je]

@LingOrm_BH @linglingsirilak @ormmormm Orm’s little mischievous expression is way too cute! Every time she makes a face like this, I can’t help but smile.

LINGORM PRESENTER SOFEA

#LingOrmSofeaLiveStream
#หลิงออม
#LingOrm

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

นอ : เฮียหึงฮับ 555555555555555

LINGORM PRESENTER SOFEA
#LingOrmSofeaLiveStream
#หลิงออม
#LingOrm

[LingOrm&AwKp @Love05je]

@LingOrm_BH @Magnolia2202 @linglingsirilak @ormmormm Where are OrmLing? 555

LINGORM PRESENTER SOFEA
#LingOrmSofeaLiveStream
#หลิงออม
#LingOrm

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

ออมหลิงก็อร่อยนะ 😖🫠

LINGORM PRESENTER SOFEA
#LingOrmSofeaLiveStream
#หลิงออม
#LingOrm

[LingOrm&AwKp @Love05je]

@LingOrm_BH I love the way you put it. They’re fans of each other, and this mutual affection is just so heartwarming.

LO THE TOUCH BLUEPRINT #TheTouchBluePrintxLingOrm
#หลิงออม #LingOrm

[LingOrm_BaseHouse อิมแพค 2 รอบ Sold Out นะจ๊ะ 🫶🏻 @LingOrm_BH]

เป็นแก้วเป็นแสง เป็นแฟนกัน🫠🫠🫠

LO THE TOUCH BLUEPRINT
#TheTouchBluePrintxLingOrm
#หลิงออม
#LingOrm