Dear whoever you are,
Your "20 years of struggle" doesn't give you the right to disrespect j-hope, especially when you clearly haven't sat with an album as critically acclaimed as “Jack In The Box”. And don't put him in the same sentence as idols from other labels who use company influence to collab with whoever's trending.
j-hope and BTS started from the bottom if you didn’t know that, a struggling company, zero industry privileges, even mocked by parts of the Korean hip-hop scene early on. They didn't get here on luck. They got here on preparation meeting opportunity. Big Hit didn't make BTS, BTS made Big Hit /HYBE what it is today.
Korean music critic Randy Suh put it well in a 2018 piece: "j-hope doesn't really owe the Korean hip hop scene much because it isn't where he got his start. He has since said with confidence that his musical roots are the 1980s and '90s hip hop that he grew up dancing to"
He didn't come up through the underground rap scene, but he spent his late teens studying it and building a flow that's entirely his own. That groundwork is what made him the first South Korean artist to headline a major U.S. festival, not a Big Hit connection, but raw talent. That's also where he met J. Cole in person, told him he was his muse, and exchanged numbers. That friendship started artist to artist, not through some HYBE rep making a call. 🤨
“on the street” with J.Cole is j-hope’s way of paying respect to one his early hip-hop inspirations. He gave Jermaine has more bars in the song, that’s how much he respects him.
j-hope only collaborates with people he genuinely respects. Korean hip-hop legends like Yoon Mirae and Gaeko who joined him on "Neuron" didn't show up because he's popular. They showed up because they believe in his skill, and because he's cited them as inspirations since day one.
Years in the game don't automatically make you more deserving than someone else. Sure, some artists lean hard on their label, can't rap or sing live, and still get everything handed to them. But j-hope has never been one of them.
Twenty years of experience should teach you the difference between resenting someone’s success and understanding it. j-hope’s is the kind you study, not the kind you dismiss.
🖋Every artist creates their art with the intention of having people see it, watch it, or LISTEN TO IT. Yoongi and RM came from the underground rap scene, but like everyone else, they wanted their music to reach as many people as possible. They also wanted the chance to make money and give themselves and their families a comfortable life—like ANYONE who didn't come FROM privilege and has both feet on the ground.
🌟What separates them from rappers like this guy is COURAGE. They had the courage to swallow their pride and take a chance on making their rap and music in a different setup and environment. And it worked.🌟
Ever since then, part of Korea's underground rap scene has had beef and resentment toward them, as if BTS were somehow responsible for the fact that they chose to stay there out of pride and couldn't build the same success for themselves. 🌟BTS made HYBE possible, not the other way around. It's not HYBE getting them feat. Is them giving HYBE a name/reputation to go after that.
The result of their courage? SUGA sold out an entire hip-hop tour with D-DAY. RM released one of the most acclaimed rap albums in recent years. J-Hope continues to find success while reaching an even broader general audience.
🗣BTS is the result of underground rappers having the COURAGE to swallow their pride for a chance to make a living from music and succeed.🗣
No amount of petty resentment is going to change that.
📊| #BTS's "Louder Than Bombs" has re- entered to Top 200 at #58 on the Worldwide iTunes Song Charts, for the first time since 2023! 🌎
CONGRATULATIONS BTS
Every day SK proves that the beef with BTS is just resentment over someone else's success.
Bc why I'm seeing a rapper on my timeline trying to imply that BTS and J-Hope bought their collaborations with artists like J. Cole, as if either those rappers—or BTS—needed to do that...
Namjoon le daba like este video donde dice "la cosa mas sexy de que un hombre puede hacer es no abs, no carro y no dinero… es tener actualmente cartas de pokemon" AYUDA JAJAJSJS 😅
J-HOPE ON DRIVE #협찬 제이홉 #jhope IN #AudemarsPiguet WITH #Dazedkorea The Cover for 2026 AUGUST Issue of <DAZED> KOREA 제이홉처럼 달린다는 것. 태양처럼 온 힘 다해 빠르게. 더 강하게. 더 멀리. 모험처럼, 더한 스포츠처럼. 오데마 피게의 로열 오크 오프쇼어 컬렉션과 제이홉의 1분 1초 그 모든 것.
To move like J-HOPE, to run with the relentless force of the sun. Faster. Stronger. Farther. Like an adventure, like the ultimate sport. Every second of J-HOPE's journey, captured alongside the Royal Oak Offshore collection from Audemars Piguet.
director MILKY
text SOHEE fashion KIM YOUNGJIN photography MOK JUNGWOOK art SERI hair LEE HYUNWOO make-up KIM DAREUM set YAWN assistant JUNYA
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