Goodmorning
To NFT founders, Web3 brands, and communities building in this space:
I keep seeing the same signal across Web3:
NFT communities want a European hub.
Not as a concept — as infrastructure.
Europe is still fragmented.
There’s no connected layer for identity, physical presence, and distribution.
The result is simple: limited visibility → limited traction → limited adoption.
The problem isn’t demand. It’s infrastructure.
That’s what Lubies Factory is built for.
A curated European hub starting in the Netherlands where Web3 communities translate identity into real-world presence.
Merch, distribution, IRL activation, and a connected EU community layer.
Not every project fits this. It’s for communities ready to move beyond digital-only presence.
Built in the Netherlands. Scaling across Europe.
Interesting market observation:
Web3 already seems to be moving toward more hybrid models between Web3 and Web2/IRL.
Where Web3 brings:
•ownership
•digital identity
•internet-native communities
And Web2/IRL brings:
•operations
•distribution
•partnerships
•infrastructure
•scaling
At the same time, the industry still seems relatively early when it comes to:
•connected ecosystems
•deeper collaborations
•shared infrastructure
•long term partnerships
•IP expansion
•business development
Some projects are already moving strongly in this direction.
Interesting to see how this evolves over the next few years.
@DrLubie@BullDuck The ecosystem/collaboration layer of Web3 still feels very early.
Especially around:
•connected brands
•identity ecosystems
•shared infrastructure
•collaborative IP
•digital + physical experiences
•long term ecosystem building
Happy Mother’s Day to all the moms out there ❤️
To the mothers building families, carrying pressure silently, supporting dreams, protecting their children and still showing up every single day…
Thank you.
Mothers are truly one of the strongest forces in the world.
Today is for you 🌸
Europe is everywhere on here.
Different countries. Different languages.
But it still feels… disconnected.
Let’s change that.
If you’re in Europe — reply “EU”
Let’s make this visible 👇
We’re building a system.
Where identity becomes brand. Brand becomes product. Product becomes real.
For people, brands and companies ready to build
Through the Netherlands 🇳🇱 EU incoming
Created this for Quirkies
but it feels wrong keeping it digital.
this was never just content — it’s identity you can wear, keep, pass on.
real-life collectibles.
for the community, yeah… but more for the person inside it.
who’s in.
World Cup 2026 is more than football. 🌍
What if every football lover could represent their identity… in their own country.
Not just a team. Not just a flag.
But YOU.
From 🇳🇱 to 🇧🇷 to 🇫🇷 to 🇦🇷 Every country. Every culture. Every fan.
One message: MY FACE. MY BRAND.
Wear your country. Respect every other.
#MyFaceMyBrand #WorldCup2026 #FootballCulture #StreetwearMovement
Idea for brands that ship products:
You send an order to one customer.
But that moment can reach hundreds more.
MY FACE MY BRAND
Packaging designed to: • make people want to open it • get shared on social • increase perceived value
People don’t share boxes. They share what’s inside.
One order can be more than one sale.
Gm ☕️ genuine question:
what are nft projects building right now to bring in new people?
i see a lot of: access perks loyalty games defi
But not much that makes you actually start something or build with others.
Curious what i’m missing drop examples 👇
Dr Lubie is dreaming again… 🤣
Picture this in Amsterdam:
A random door 🚪 Could be anywhere No sign. No location pinned.
You only get in if someone brings you…
Inside…
Reality feels off
Selected nights taken over by real projects Trying to enter Europe through this one room 🇳🇱
Olujo flowing 🍸 Music hitting Lights you’ve never seen before
But it gets weird…
You come for a drink You leave knowing 10 new people
You bring a friend who knows nothing about Web3
Next thing… they’re deep in conversation like they belong there
Strangers become friends in minutes Ideas start on napkins Collabs happen on the spot
Some people are just there for the vibe Some are building billion dollar ideas
You can’t tell who is who
There’s a room in the back… Not everyone gets in
Drops happen without announcement If you’re there, you’re lucky If not… you missed it
Phones out, but no one can really explain it You just had to be there
Not a bar Not an event Not even just Web3
This is where worlds collide
Dr Lubie is dreaming… but imagine 👀
Most people are sitting on NFTs…
without realizing what they actually have.
Your PFP could be: – a brand – your first product – a community event – a character – a business