The Lubies Factory

Lubies is a creative, strategic and commercial platform built to turn brand, products and ideas into clear, valuable and executable opportunities

[The Lubies Factory @LubiesFactory]

Let’s connect 🤝

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Goodmorning
To NFT founders, Web3 brands, and communities building in this space:

I keep seeing the same signal across Web3:
NFT communities want a European hub.

Not as a concept — as infrastructure.
Europe is still fragmented.

There’s no connected layer for identity, physical presence, and distribution.

The result is simple:
limited visibility → limited traction → limited adoption.

The problem isn’t demand.
It’s infrastructure.

That’s what Lubies Factory is built for.
A curated European hub starting in the Netherlands where Web3 communities translate identity into real-world presence.

Merch, distribution, IRL activation, and a connected EU community layer.

Not every project fits this.
It’s for communities ready to move beyond digital-only presence.

Built in the Netherlands.
Scaling across Europe.

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Interesting market observation:
Web3 already seems to be moving toward more hybrid models between Web3 and Web2/IRL.

Where Web3 brings:
•ownership
•digital identity
•internet-native communities

And Web2/IRL brings:
•operations
•distribution
•partnerships
•infrastructure
•scaling

At the same time, the industry still seems relatively early when it comes to:

•connected ecosystems
•deeper collaborations
•shared infrastructure
•long term partnerships
•IP expansion
•business development

Some projects are already moving strongly in this direction.

Interesting to see how this evolves over the next few years.

[The Lubies Factory @LubiesFactory]

@DrLubie @BullDuck The ecosystem/collaboration layer of Web3 still feels very early.
Especially around:
•connected brands
•identity ecosystems
•shared infrastructure
•collaborative IP
•digital + physical experiences
•long term ecosystem building

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Gm ☕️

Finalizing some offers for potential Lubies Factory clients 👀 Last days allot of creative fun with @Aurismore 💯🔥

Enjoy the week everyone 🫡

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Happy Mother’s Day to all the moms out there ❤️

To the mothers building families, carrying pressure silently, supporting dreams, protecting their children and still showing up every single day…

Thank you.

Mothers are truly one of the strongest forces in the world.

Today is for you 🌸

[The Lubies Factory @LubiesFactory]

Let’s connect 🤝

[The Lubies Factory @LubiesFactory]

@getmfmb @dre_btc @PAP5546 @BoredApeYC 💯

[The Lubies Factory @LubiesFactory]

@DrLubie Think we need manpower- you in @AdamWeitsman 👀

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Europe is everywhere on here.
Different countries. Different languages.
But it still feels… disconnected.
Let’s change that.
If you’re in Europe — reply “EU”

Let’s make this visible 👇

[The Lubies Factory @LubiesFactory]

If you are interested to chat 💬 shoot a dm to @Aurismore @DrLubie 🤝

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

We’re building a system.
Where identity becomes brand.
Brand becomes product.
Product becomes real.

For people, brands and companies ready to build

Through the Netherlands 🇳🇱 EU incoming

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

GM 🫵💯💪🏽

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Goodmorning!

we can build this for any project
just adapting the identity

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Created this for Quirkies

but it feels wrong keeping it digital.

this was never just content —
it’s identity you can wear, keep, pass on.
real-life collectibles.

for the community, yeah…
but more for the person inside it.

who’s in.

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

World Cup 2026 is more than football. 🌍
What if every football lover could represent their identity…
in their own country.
Not just a team.
Not just a flag.
But YOU.
From 🇳🇱 to 🇧🇷 to 🇫🇷 to 🇦🇷
Every country. Every culture. Every fan.
One message:
MY FACE. MY BRAND.
Wear your country.
Respect every other.
#MyFaceMyBrand #WorldCup2026 #FootballCulture #StreetwearMovement

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Idea for brands that ship products:
You send an order to one customer.
But that moment can reach hundreds more.

MY FACE MY BRAND

Packaging designed to:
• make people want to open it
• get shared on social
• increase perceived value
People don’t share boxes.
They share what’s inside.

One order can be more than one sale.

[The Lubies Factory @LubiesFactory]

We’re building a system.
Where identity becomes brand.
Brand becomes product.
Product becomes real.
For people, brands and companies ready to build

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Gm ☕️ genuine question:
what are nft projects building right now to bring in new people?

i see a lot of:
access
perks
loyalty
games
defi

But not much that makes you actually start something or build with others.

Curious what i’m missing
drop examples 👇

[Dr. Lubie - MY FACE MY BRAND™ @DrLubie]

Dr Lubie is dreaming again… 🤣

Picture this in Amsterdam:
A random door 🚪
Could be anywhere
No sign. No location pinned.

You only get in if someone brings you…
Inside…

Reality feels off
Selected nights taken over by real projects
Trying to enter Europe through this one room 🇳🇱

Olujo flowing 🍸
Music hitting
Lights you’ve never seen before

But it gets weird…
You come for a drink
You leave knowing 10 new people
You bring a friend who knows nothing about Web3

Next thing… they’re deep in conversation like they belong there

Strangers become friends in minutes
Ideas start on napkins
Collabs happen on the spot

Some people are just there for the vibe
Some are building billion dollar ideas

You can’t tell who is who
There’s a room in the back…
Not everyone gets in

Drops happen without announcement
If you’re there, you’re lucky
If not… you missed it

Phones out, but no one can really explain it
You just had to be there

Not a bar
Not an event
Not even just Web3
This is where worlds collide

Dr Lubie is dreaming…
but imagine 👀

[The Lubies Factory @LubiesFactory]

@DrLubie Collaboration is the unlock.
Not alone — together.
That’s how you grow.

[The Lubies Factory @LubiesFactory]

Most people are sitting on NFTs…
without realizing what they actually have.

Your PFP could be:
– a brand
– your first product
– a community event
– a character
– a business