LUCAECOM | 100mio+$ eCom Rev

Owner of several ecom brands (100mio+$) | Owner of LUCAECOM payment setup (250+ clients) | For services click the link!

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

After 8 years in eCommerce, 2025 was probably the most eye-opening year for us — and also our biggest year ever in terms of volume.
Here are our 11 biggest learnings:

1. We finally transitioned to a full U.S. focus → significantly higher scale.

2. We shifted toward an older audience → emotional storytelling and angles perform much better → higher scale.

3. We managed to lower our break-even ROAS by offering high perceived-value products with low COGS, combined with strong customer retention.
In my opinion, this is the most important point: with a low BE ROAS, you can penetrate many more marketing channels.

4. We are now able to “create” winners through brand storytelling instead of trying to find them via mass testing.

5. Emotional storytelling advertorials perform far better than pure product advertorials.

6. A large percentage of our ad spend now goes to platforms we hadn’t even heard of two years ago.

7. If you use AI correctly, you no longer need to test products — you test new angles and creatives for existing products.

8. Approval rates make a huge difference in the U.S.

9. It’s crazy not to use U.S. banking and cashback options.
Even if your main company is non-U.S., set up a U.S. entity to pay for marketing expenses and get up to 2.4% cashback.

10. U.S. customers are far more relaxed than customers elsewhere.

11. The lowest amount of revenue required to generate the highest absolute profit is the true sweet spot.
(Read this one a few times.)

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@nkecom 🤣🤣

[Faruk Ilkhan @ecomlegend]

2nd June 2026, 7PM CET we're inviting @Lucaecom
for an absolute killer Free AMA into our new group Ascend. $100M+ in sales across the years, an absolute veteran OG. You dont want to miss this one, real shit only.

Join here: https://t.co/fRnYyxlSzm

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@Jason______A 😹😹

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@AnthonyEclipse Bro 🤣🤣🤣🤣 this is the worst I have seen beside the girl without arms

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@VinceNijhof @BambinoShopify 🤣

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@EcomNizar Did you charge the battery the last days ? If not charge it and drive 3-4 times it will disappear

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@fouadbrm @harleyf 🤣🤣🤣

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@ecomlegend @rohitmishra Oh Faruk big man

[Derek @dwilms]

Pick the card brands you accept.

Now on @whop

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@AgentZero Will never get why you would choose this car

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@nkecom Right now 4, stacking

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@nkecom 🤣

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@mumtvz @nkecom 🤣🤲🏼

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@FedotOff90 Always flying

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@kasper_dolk 🤣🤣🤣🤣🤣

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@jforjacob @0xLuxi 💯 the first 50K or so feel so much sicker, 1m is just repeating the stuff that works

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

@Th3_Injector Sure good idea 🤣🤣