Gaedke

[Adam Gillman @AdamGillman]

If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps:

Days 1-3:

Pick the right category and build the foundation

Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent

Validate the market size before touching anything — minimum $500M+ addressable market

Find a white label manufacturer — target 80% gross margins before spending $1 on marketing

Build a 100% subscription offer — no one time purchases ever

Price at premium from day one — $10 signals $10 quality. Never apologize for your price.

Days 4-7:

Build the product and brand

Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson

Build a simple DTC website — no Amazon, no retail, own the customer relationship completely

Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses

Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad

Days 8-15:

Launch influencer machine

Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness

Pay flat fees — expect only 10% to convert, kill the other 90% fast

Give them guardrails on what they can and cannot claim — then let them speak in their own voice

Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen.

Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives

Days 16-30:

Scale what is working

Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content

Text every new subscriber personally within 24 hours — not a bot, a real human

Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate

Survey every customer who churns — their reason is your next product improvement

Pour everything behind the 1-2 channels converting — kill everything else immediately

The conservative math:

25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever

$30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days

That is the floor.

One viral post can add 500 subscribers in 24 hours alone.

I did this with $0 venture capital.

$103M annual revenue.

$260M exit.

The playbook works.

Comment "ECOM" and I'll send you the full breakdown.

**must be following + retweet to receive.

[Gaedke @LucasGaedke]

@AdamGillman ECOM

[Gaedke @LucasGaedke]

@zackpaid CLAUDE

[Gaedke @LucasGaedke]

@lorenzo_pravata Nice

[Gaedke @LucasGaedke]

@mrbrandowner Mrr

[Stefan Georgi @StefanGeorgi]

Gruns vs. Medvi is a fascinating case study in how two DTC Brands can both get to $1BN+, but do it in very different ways, and with very different consequences.

Medvi goes viral but it exposes high-risk world of affiliates gone wild. $1.8 BN in projected revenue but questionable how much founder will get to keep (especially now).

Gruns builds a brand, doesn't work with aggressive affiliates, and sells for $1 BN in under 4 years.

Fascinating dichotomy here. Medvi founder likely has way more equity. Made good money along the way. But now that money is at risk.

Gruns founder almost certainly has less equity than Medvi founder. Probably made significantly less money along the way too. But now stands to realize a 9 figure payout with very little risk of not getting to keep that money.

And even if we remove the illegality of those Medvi affiliates, and just look at the two business models, which one is better?

Hardcore, hyper-scaling DTC using aggressive direct response may actually seem less risky on the surface. After all, you're more likely to make money early on and, if you do hyper-scale, you can make a ton of money during the ride. But it also comes with a much higher risk of your business (and your personal fortune) crashing down. You risk having to give a lot (or all) of that money back.

Meanwhile building a fast-scaling DTC Brand like Gruns is, in some ways, riskier. Despite what you see on X, it's hard to sell a DTC Brand. Even harder (and rarer) to get a $1 BN+ exit. Plus, the dilution of equity along the way can hurt.

But where the Gruns model has the biggest advantage is this:

If you're an experienced operator running a brand like Gruns, then you can sleep easy every night. Not because there isn't stress in scaling - I'm sure there were tons of stressful moments along the way - but because you know that you're not building a house of cards. There's no real risk of it all crashing down. And that peace of mind is priceless.

All of which is to say that, at least personally, I'd rather build a Gruns than a Medvi.

[Gaedke @LucasGaedke]

@TheWillRivera Hello 🇧🇷

[Gaedke @LucasGaedke]

@colinillner THEME

[Gaedke @LucasGaedke]

@eCom_Amin QUIZ

[Amin @eCom_Amin]

quiz funnels are a $1M+ GOLDMINE for anybody running ads on google/meta

and after co-scaling my jewelry brand to 8-figures with these funnels i’m giving away EVERYTHING i know about them

like + comment “QUIZ” and i’ll shoot you 83-pages of quiz sauce

(must be following + RT for priority access)

[Gaedke @LucasGaedke]

@AlessandroLavis Kling

[Gaedke @LucasGaedke]

@AuthenticDom Send

[Gaedke @LucasGaedke]

@AuthenticDom Send

[Gaedke @LucasGaedke]

Day 2 of ecom journey

CPC AROUND 3-6 dólars

Wtf, if you are running now how is your cpc?/cpm

Results: Unprofitable today

[Gaedke @LucasGaedke]

@maverickecom Workflow

[Gaedke @LucasGaedke]

Day1:

In the moment we start a niche store in Shopify, for valentine days, my partner have a success older with this niche, is a great niche

At the moment we just spend 60 dollars

And made 1 sale

Unprofitable but is doing great :)

[Gaedke @LucasGaedke]

In the next 30 days I will write about my ecom journey with my new ecommerce

Starting now

The goal? Nothing just documenting my journey and try text anything here in English to practice

[Gaedke @LucasGaedke]

@mikefutia ADS

[Gaedke @LucasGaedke]

@mikefutia 25

[Gaedke @LucasGaedke]

@JoeJMarston 2026