Heading out to Norman this afternoon for @OU_Football camp tomorrow.
Looking forward to working with @OU_CoachB and speaking with @CoachVenables again.
#Sooners in it for elite five-star edge @JalanieGeorge15. Would be just an UNREAL land if it happens. One that could transform a class and program with his talent and upside.
So much of the NIL era is about who has the most money and how "money always wins." And while that may be true in some cases, OU has proven to sway players for reasons beyond $$$.
How Oklahoma's front office and coaching staff sell the OU brand: https://t.co/2ZnYgW3e58
Having a GM that can evaluate talent properly AND have the people skills, recruiting ability and drive to connect with players and families… you just don’t see that
Oklahoma is very blessed to have Coach Nagy! He fits with the current OU vision.
Oregon’s new assistant GM Lydia Gibbs’ promotion adds another layer of significance.
She becomes the first woman to hold that title for a Power 4 program.
#goducks
https://t.co/4lqg48ZHA1
Elite college football programs recruit mature, low maintenance BALLERS!
Don’t bring up NIL on your first visit. Stay focused on long term development! The money will find you if you are about the right things 💪
Look who I found in Dallas! @CoachVenables My time with Oklahoma football with him as HC was absolutely life changing… always thankful and going to pay it forward 💪
My parents here raised me but Coach V continued developing me in college… OU does it right!
One year, I was part of a staff that signed 5 O-Linemen.
All were “4 Star” guys except for the one I evaluated, recruited, & signed.
When I found him, he had zero stars & was unranked.
He eventually was a rated a “3 Star” & is the only one that played pro ball.
Film > Stars
@thomss_r is a man of faith who ❤️ his coaches, teammates & @OU_Football . He’s a Sooner 4 life & only a few hours away playing for @Chiefs .
My 1st offer when I got the @OU_Football job back in Dec of 21.
He’s a SHINING ex. of what talent, hard-work, & development look like!
Every NIL agency with a football division should have an experienced football evaluator on staff.
Not just a marketer.
Not just an agent.
Not just a brand strategist.
An actual football evaluator with experience in areas such as:
• NFL scouting
• CFL scouting
• Director of Scouting for a college football all star game
• College football personnel/recruiting departments
Why this matters ⬇️
✅ Helps Properly Evaluate Player Value
Not every player carries the same value in the NIL space.
An experienced evaluator understands:
• Positional value
• NFL and professional projection
• Transfer portal value
• Scheme fit
• Developmental upside
• Long term roster impact
• How college and professional organizations evaluate talent
That experience helps agencies make smarter decisions and properly prioritize clients.
✅ Brings Real Football Credibility
There is a major difference between understanding branding and understanding football.
Someone with experience as an NFL or CFL scout, college personnel/recruiting staff member, or Director of Scouting for an all star game understands:
• How evaluations are built
• What coaches actually look for
• How personnel departments think
• Why some players succeed and others struggle
• How projection works from high school to college and college to pro football
That experience adds immediate credibility.
✅ Helps Navigate the Transfer Portal
The transfer portal is no longer just recruiting.
It is roster management.
Experienced evaluators can help determine:
• Which schools are true fits
• Which systems maximize strengths
• Where opportunity realistically exists
• Which situations could hurt development
• Which level gives the athlete the best long term future
Not every move is a good football move.
Fit matters more than hype.
✅ Gives Athletes Honest Football Feedback
Too many athletes are surrounded by people who only tell them what they want to hear.
Experienced evaluators provide honest assessments on:
• Strengths and weaknesses
• Football IQ
• NFL traits
• Areas needing development
• Position versatility
• Long term projection
Sometimes honesty is the best thing for an athlete’s future.
✅ Helps Build Relationships With College Programs
College personnel departments respect people who understand football evaluation.
Agencies with experienced evaluators can communicate effectively with:
• General Managers
• Recruiting Coordinators
• Directors of Player Personnel
• Position Coaches
• Scouts
• Recruiting departments
Relationships and trust matter in this business.
✅ Helps Identify Talent Before the Market Does
Experienced evaluators know how to identify:
• Small school talent
• Late bloomers
• Position change candidates
• Under recruited prospects
• Developmental players with NFL traits
That is how agencies create long term value and separate themselves from everyone else.
The future of NIL will not just be about branding and marketing.
It will be about:
• Talent evaluation
• Roster strategy
• Relationship building
• Player development
• Long term football vision
The agencies that combine all of those areas will be the ones that lead the future of college football
Currently talking with Texas HS recruits who don’t have a recruiting coordinator… talk to me and let’s build your brand & get you connected with the right colleges 💪
You have the talent but who is in charge of your development?
#SkyscrapeSports