Lucie Health

Lucie Health Marketplace is the first all-in-one storefront designed to give consumers, businesses, and employees total control over their healthcare.

[Lucie Health @Lucie_Health]

The healthcare market is shifting.

115 million people in small group and middle market. 30 million gig workers. A total market approaching 200 million lives.

That’s the opportunity in front of brokers right now.

Oscar Health CEO Mark Bertolini (@mtbert) explains why the current model is broken, what ICHRA really means for brokers, and how Lucie is building the marketplace that puts brokers at the center of it all.

[Lucie Health @Lucie_Health]

Oscar Health CEO Mark Bertolini just wrapped his keynote at Medicarians, outlining our vision to build the consumer marketplace of the future.

Mark’s message was clear: By moving away from rigid, legacy structures and toward a transparent, consumer-driven marketplace powered by Lucie, we can transform healthcare for 250 million Americans.

🟠 Consumerism drives down costs. Healthcare is now the largest household expense, and Mark believes individual choice is the only way to manage it . "Healthcare is now the largest line item in the household budget above cars, homes, education," Mark said. "People should be able to find what they can afford and find better deals so they can buy more. That’s where we take healthcare with Lucie.”

🟠 Transparency cures waste: Lucie is designed to give healthcare the same market efficiencies found in every other industry. “Consumers drive out all inefficiencies in the marketplace. They can do that in healthcare too. We just have to give them a transparent marketplace to do it," Mark said. "That’s where Lucie comes in.”

🟠 The individual market is bigger than the ACA: The goal is to move beyond the ACA exchanges to revolutionize how all 250 million Americans access care. “We can use the individual market model to transform the entire healthcare market across employer benefits, Medicaid, and even Medicare," Mark said. "We can turn every consumer into an individual buyer and convert this market into the largest healthcare market.”
#Medicarians2026 #luciehealth

[Lucie Health @Lucie_Health]

We don't buy cars or homes without choice and transparency. Why should healthcare be any different?

As Oscar Health CEO @mtbert puts it: "Lucie will make healthcare work like every modern market."

For too long, the system has been built around rigid plans that fail when life actually happens. Lucie is flipping the script by putting the consumer in the driver's seat and providing a marketplace built for the way we live today.

Welcome to the modern era of healthcare.

[Lucie Health @Lucie_Health]

Employer benefits look good on paper—until the medical bills and the rate hikes hit.

Lucie is here to fix the broken "one-size-fits-all" model. We help employers offer world-class benefits without the administrative headaches.

The Lucie way:

🟠 Set your budget: You decide what you spend.
🟠 Fund the wallet: Employees get tax-free dollars to spend on care.
🟠 Let your team choose: From medical to dental, your team builds the bundle they actually value.

Learn more: https://t.co/l3m7qJgTiE

[Lucie Health @Lucie_Health]

Lucie is the new growth engine for the modern broker.

94% of U.S. workers want more insurance choices and 93% are satisfied after switching to the individual market.

Lucie delivers what consumers and brokers need.

Lucie instantly quotes, enrolls and renews products across carriers. Brokers can sign clients up in minutes to upgrade the consumer healthcare experience.

Learn more about how Lucie transforms the broker (and consumer) experience: https://t.co/ZpWaMEpoK0

[Lucie Health @Lucie_Health]

Lucie: the individual market on one menu.

We've brought together major medical carriers alongside trusted supplemental leaders like Aflac to build the ultimate healthcare storefront.

Now, individuals can build a custom bundle that actually fits their lives, combining what they need across medical, dental & vision, and accident & hospital care.

With thousands of individual networks across almost every zip code, Lucie offers the broadest coverage at individual prices no employer plan can match.

[Lucie Health @Lucie_Health]

Shopping for healthcare shouldn't be harder than booking a hotel.

Today, we’re changing that with the launch of Lucie Health Marketplace: The all-in-one storefront changing healthcare for individuals, employers, and brokers.

Go ahead and benefit. https://t.co/Mbi3eqEm1g