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Lucky Sharma
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Joined July 2010
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Psychologists have finally figured out why your toxic colleagues climb to the top at work https://t.co/C8LOjTDHj0
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Shortly after Steve Jobs returned as the CEO of Apple in 1997, he met with Jony Ive, Apple’s Senior VP of industrial design.
Apple had 40 products on the market.
“Jony, how many things have you said no to?” Jobs asked.
Ive was confused.
“You have to understand,” Jobs said,
“There are measures of focus, and one of them is how often you say no.”
“What focus means,” Jobs taught Ive, “is saying no to something that you—with every bone in your body—think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you're focusing on something else.”
Jobs walked up to a whiteboard and drew a 2 x 2 grid. On top, he wrote “Consumer” and “Professional.” Down the side, “Portable” and “Desktop.”
Four products—meet Apple’s new radically focused product line, Jobs said.
After that meeting, over the next two decades, Jobs and Ive—focused on making a few high-quality products while saying no to everything else—transformed a dying, near-bankrupt company into one of the most valuable companies in the world, worth over $2.9 trillion.
Takeaway 1:
The philosopher Marcus Aurelius pointed out that the focus of doing less “brings a double satisfaction.”
You get the satisfaction of having fewer things to do. And…you get the satisfaction of doing those fewer things at a higher level.
You get “to do less, better.”
During Steve Jobs’ first visit to Jony Ive’s design studio, he looked around, and then he said, “Fuck, you’ve not been very effective, have you?”
It was clear to Jobs that Ive was full of ideas and potential he wasn’t able to execute or fulfill under Apple’s previous leadership.
In the Jobs era of “doing less, better,” Ive was very effective.
Some products he designed include: iMac, iPod, iPhone, iPad, Apple Watch, and AirPods.
Takeaway 2:
Even though he slashed the product line down to four products, Jobs loved to have and hear ideas.
“Steve used to say to me,” Ive said, “and he used to say this a lot, ‘Hey, Jony, here’s a dopey idea.’ And sometimes they were: really dopey. Sometimes they were truly dreadful.
But sometimes they took the air from the room, and they left us both completely silent.”
It made me think of what Jerry Seinfeld identifies as the ultimate skill of the artist: “taste and discernment.”
“It’s one thing to create,” Seinfeld says. It’s one thing to have ideas.
“The other is you have to choose. ‘What are we going to do, and what are we not going to do?’” What are we going to add to the product line, and what are we not going to add?
“This is a gigantic aspect of [artistic] survival,” Seinfeld continues.
“It’s kind of unseen—what’s picked and what is discarded—but mastering that is how you stay alive.”
- - -
“Everything just got simpler. That’s been one of my mantras—focus and simplicity.” — Steve Jobs
Follow @bpoppenheimer for more content like this!
![bpoppenheimer's tweet photo. Shortly after Steve Jobs returned as the CEO of Apple in 1997, he met with Jony Ive, Apple’s Senior VP of industrial design.
Apple had 40 products on the market.
“Jony, how many things have you said no to?” Jobs asked.
Ive was confused.
“You have to understand,” Jobs said,
“There are measures of focus, and one of them is how often you say no.”
“What focus means,” Jobs taught Ive, “is saying no to something that you—with every bone in your body—think is a phenomenal idea, and you wake up thinking about it, but you say no to it because you're focusing on something else.”
Jobs walked up to a whiteboard and drew a 2 x 2 grid. On top, he wrote “Consumer” and “Professional.” Down the side, “Portable” and “Desktop.”
Four products—meet Apple’s new radically focused product line, Jobs said.
After that meeting, over the next two decades, Jobs and Ive—focused on making a few high-quality products while saying no to everything else—transformed a dying, near-bankrupt company into one of the most valuable companies in the world, worth over $2.9 trillion.
Takeaway 1:
The philosopher Marcus Aurelius pointed out that the focus of doing less “brings a double satisfaction.”
You get the satisfaction of having fewer things to do. And…you get the satisfaction of doing those fewer things at a higher level.
You get “to do less, better.”
During Steve Jobs’ first visit to Jony Ive’s design studio, he looked around, and then he said, “Fuck, you’ve not been very effective, have you?”
It was clear to Jobs that Ive was full of ideas and potential he wasn’t able to execute or fulfill under Apple’s previous leadership.
In the Jobs era of “doing less, better,” Ive was very effective.
Some products he designed include: iMac, iPod, iPhone, iPad, Apple Watch, and AirPods.
Takeaway 2:
Even though he slashed the product line down to four products, Jobs loved to have and hear ideas.
“Steve used to say to me,” Ive said, “and he used to say this a lot, ‘Hey, Jony, here’s a dopey idea.’ And sometimes they were: really dopey. Sometimes they were truly dreadful.
But sometimes they took the air from the room, and they left us both completely silent.”
It made me think of what Jerry Seinfeld identifies as the ultimate skill of the artist: “taste and discernment.”
“It’s one thing to create,” Seinfeld says. It’s one thing to have ideas.
“The other is you have to choose. ‘What are we going to do, and what are we not going to do?’” What are we going to add to the product line, and what are we not going to add?
“This is a gigantic aspect of [artistic] survival,” Seinfeld continues.
“It’s kind of unseen—what’s picked and what is discarded—but mastering that is how you stay alive.”
- - -
“Everything just got simpler. That’s been one of my mantras—focus and simplicity.” — Steve Jobs
Follow @bpoppenheimer for more content like this!](https://pbs.twimg.com/media/FzeinZYWYAEzlYI.jpg)
In a world of categorization, let's remember the power of love’s boundless embrace. On our journey of Inclusion @ Flipkart, we envision a workplace where everyone adds color by embracing that love transcends genders and fosters inclusivity of hearts! 💜🌈
#AddColors #Pride
#ComingSoon #WeAreMaximisers #FlipkartForIndia #FlipkartNews #WeAreMaximisers #FlipkartForIndia #FlipkartNews https://t.co/xmmEtpKowo
A box of crayons, the light at the end of a prism, and a pack of M&Ms - what do they all have in common?
.
.
.
Most things in life are just better with colors in them. The world simply cannot afford to think only “in binaries” anymore.
Stay tuned!
#AddColors #ComingSoon
We remain committed towards adding a bit of color in everything we do through more immersive, inclusive actions. One such action is to add color by embracing everyone’s identity- no matter what that may be!
#AddColors #PrideAtFlipkart #Identity #Inclusion #WeAreMaximisers
https://t.co/6yX8Vwr8BQ
Hello All,
We are looking for Trainers at our South Warehouses (Vijayawada, Chennai & Coimbatore)
It shall be a 11 months contract to start with and depending upon the incumbent's performance, contract can be extended.
The desired profile of candidate w…https://t.co/PNVlxt9Gd8
While shopping for your favourite items on your favourite shopping App sorting from "Price- Low to High" to Sort for "Price - High to Low" is a Journey.
Hello All,
We are looking for Trainers at our Gurgaon Warehouses(Outskirts of Gurgaon).
It shall be a 11 months contract to start with and depending upon the incumbent's performance, contract can be extended.
The desired profile of candidate would be:…https://t.co/ClBo0N3zL8
Check out my latest article: The Scooter I bought! https://t.co/QrtiAJauAw via @LinkedIn
My Mentor once told:
"Leadership is about creating new possibility which is not an extension of the past"
Met one such leader the real #Padman of India Dr. Arunachalam Muruganantham in our office Flipkart today.
We were lucky to hear words of real wi…https://t.co/jEPs07mCkV
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Great Opportunity https://t.co/N8AtArMEgR
Psychological-Safety https://t.co/xTmLmmrRdH
@BaktiarSahin Hi Sahin,
Lets connect over the phone tomorrow.
#InternationalWomensDay #IWD2023 #WeAreMaximisers #FlipkartForIndia #FlipkartNews https://t.co/mZY7looOrV
#agri #FlipkartSamarthKrishi #FlipkartSamarthKrishi #FPOs #WeAreMaximisers #FlipkartForIndia #FlipkartNews https://t.co/RXpra8YPk2
To empower India's farmers & boost #agri sector, #FlipkartSamarthKrishi aims to provide farmers inclusive market access & enable growth. The program also upskills farmers & #FPOs on technologies & best practices to improve produce quality. Watch: https://t.co/M7naXMNVLU
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