9/16発売のanan 2512号のバックカバーに、フィリピンを代表する5人組グループ・SB19が初登場! 最高にクールな独占撮影の舞台裏をお届けします!
SB19, the iconic five-member group from the Philippines, make their first appearance in Japanese magazine "anan" on the back cover of Issue 2512, on sale September 16! Check out the behind-the-scenes video from their super-cool exclusive photo shoot!
#SB19
We're honored to appear on anan Issue 2512's back cover for its #BorderlessCulture feature, spotlighting our music and journey as P-pop continues to reach audiences across borders.
Out September 16! 🇯🇵
#SB19#UySB19#ananBackCover 🐐🇵🇭
I’m a SaW-era A’TIN, and when I first fell into SB19, I really tried my best not to go too deep into the rabbit hole. Kasi I found out they were already going into their 7th year so naisip ko agad yung famous “7-year curse.” Sabi ko sa sarili ko, okay, kahit ano na lang ang matira. I’ll enjoy them even if I only get one more year. I was simply that blown away by their talent.
Then summer came, and nagulat ako. Ang dami pang lapag. Ang dami pang gustong gawin. Instead of looking like a group winding down, they looked like artists who were becoming even more intentional about where they wanted to go.
I think sometimes we forget that artists have a natural trajectory. In the beginning, mas marami talagang lives, casual interactions, at spontaneous engagement. Partly because they have more time, but also because they’re still building a community and figuring out their identity, their audience, and their niche. Look at XONARA now. Of course mas accessible sila because they’re still in that stage of introducing themselves and building that relationship with their fandom. They’re also still refining their artistic identity.
But eventually, if an artist succeeds, the very growth fans prayed for changes that relationship.
The schedules get fuller. The organization gets bigger. The goals become clearer and more ambitious. And ironically, the bigger the fandom becomes, the harder it is to create the same feeling of intimacy. Even something as simple as scheduling a live becomes complicated when your audience now spans multiple time zones. And as visibility increases, spontaneous interaction also carries more risk because everything can be clipped, translated, taken out of context, and amplified far beyond the original audience.
For SB19, there’s another reality: they’re now in their 30s -well most of them. I don’t mean that negatively at all. I think it makes this period even more interesting. They understand their careers better, they know what they want, and they probably understand more than anyone that the years when they can simultaneously sustain intense choreography, touring, individual careers, business responsibilities, and international expansion are not unlimited.
So naturally, the strategy shifts.
Maybe the question isn’t, “Why don’t they interact with us the way they used to?”
Maybe it’s, “What are they doing with the time they used to spend interacting with us?”
Because if that time is now going into creating music, building 1Z, developing individual careers, preparing bigger stages, entering new markets, and trying to build something that can survive beyond the usual lifespan of a pop group, then perhaps what feels like distance from the fandom side is actually growth from the artist side.
There’s a strange paradox in fandom: we spend years asking the world to notice the artists we love, but when the world finally starts demanding more of their time, we sometimes mourn the accessibility we had before.
And I understand that feeling. Something really does change.
But maybe growing with an artist also means accepting that the relationship has to evolve. The goal cannot be to keep them permanently accessible enough to feel like they still belong to a small fandom. The goal is to watch them become big enough that they no longer can.
Na-gets ko naman yung iba so this is just coming from the perspective of a fan who entered this fandom thinking, “kahit one year na lang”.
We listen, we don’t judge… my A’TIN family theory.
OG A’TIN = eldest child.
“Mom and Dad used to spend ALL their time with us. You younger kids don’t understand.” 😭
Middle-child A’TIN = unbothered.
Seen too much. Knows the family history. Sitting quietly in the corner eating snacks: “You guys process your feelings. Just call me when something drops.” 🤨
New A’TIN = youngest child.
“What do you mean they used to go live all the time???” 😭 We arrived when the parents finally had money but were never home because they were busy running the family business.
Meanwhile, SB19 = the parents:
“We’re doing all of this for all of us. For you! 😘
And honestly, everybody has a point.
The eldest misses the old days.
The youngest wishes they had experienced them.
The middle child has emotionally left the group chat.
And the parents are at work. 😭
Walang kontrabida.
Just one big typical Filipino family.
Which one are you kaps? 😂
@kithkentell AKO, Im okay sa set up ng OZF.
It's like they are saying na "nun nagsimula kami, kami kami lang nun (kahit nga tayong *A'Tin* wala pa nun) SB19 lang sila nun. But NOW, they have A'Tin, other Artists at other fandom celebrating their milestone.
The longest Christmas season is officially here! 🎄🇵🇭
And this year, SB19 is joining Jose Mari Chan in spreading the Filipino Christmas cheer—from the Philippines, to ASEAN, to the world! 🌏
From uniquely Filipino traditions like Simbang Gabi and Noche Buena to Christmas carols playing day and night, we celebrate Christmas like no other. ❤️
And if you think that’s all… 👀
The Philippines is hosting the 49th ASEAN Summit on November 13-15, 2026 l—and SB19 is bringing new music to the celebration. 🎶
Mula sa pinakamahabang Pasko sa ASEAN at sa mundo, Maligayang Pasko at Happy ASEAN, Pilipinas! ⛵️
#ASEANPH2026
#OneVisionOneOcean
#LoveThePhilippines
#DiscoverMoreToLove
𝗦𝗕𝟭𝟵 𝗪𝗔𝗞𝗔𝗦 𝗔𝗧 𝗦𝗜𝗠𝗨𝗟𝗔: 𝗧𝗛𝗘 𝗧𝗥𝗜𝗟𝗢𝗚𝗬 𝗖𝗢𝗡𝗖𝗘𝗥𝗧 𝗙𝗜𝗡𝗔𝗟𝗘 𝗜𝗡 𝗖𝗜𝗡𝗘𝗠𝗔𝗦
🔥 𝗢𝗙𝗙𝗜𝗖𝗜𝗔𝗟 𝗧𝗥𝗔𝗜𝗟𝗘𝗥 𝗢𝗨𝗧 𝗡𝗢𝗪
From the stage that made history to cinemas worldwide.
Witness the energy, spectacle, and unforgettable moments of SB19’s biggest concert yet.
Now in an experience built for the big screen.
Stay tuned for more updates. 👀
📅 In cinemas worldwide beginning October 7
🎟 Tickets on sale from September 10
✨ Screening in 2D, SCREENX, 4DX, and ULTRA 4DX where available
#SB19 #SB19_IN_CINEMAS
#SB19_WAKAS_AT_SIMULA #ATIN
A special night, shared with everyone. 🩸
Stell's Crazy Live Showcase brought together live performances, special guests, and a celebration of his new single, streamed live and free for everyone to experience.
Thank you for tuning in and celebrating the release of 'Crazy' with Stell!
#Stell #Crazy #StellCrazyLiveShowcase
No rules. Just hoops, hits, and a whole lot of "LAWLESS." 🏀🎶
Register now and be treated to an epic performance by @SB19Official! 👉 https://t.co/VmMhkKbLwa
Catch them LIVE at SPACE at One Ayala on August 29.
#NBAHousePH26#NBAPhilippines