$SNAP deep deep dive 🧵 a 5-10X+ AR opportunity:
Snap stock is priced as if the company is “dead” but the improving financials, growth of users, hours spent on platform, and subscriber growth paints a different story:
75% of people aged 13-34 years old in 25 countries have Snapchat (massive ad revenue potential)
Snap Revenue 2024: 5.4B
2023 revenue: 4.6B
Snap Gross margins ~52%
Snap DAUs 469M
Snap MAUs 932M on track for 1B in 2026
Snap spotlight 550 MAUs
Snap Map 440M MAUs
Over 2.5B bitmoji avatars created
Snap AR lens used 8B times per day
Snap+ Subscribers ~16M (growing at double digits)
Snap is partnered with Google Gemini and OpenAi for AR lenses and AI integration
Additional catalyst: Snap Specs launching 2026
Snap is betting that people will slowly start to move from phones to AR glasses 👓 in the coming years. They have invested 11 years and 3B dollars into this space and are creating a phone-free and wristband-free AR headset set to launch in 2026. Snap is already the leader in AR lenses and will take AR glasses market share in 2026/2027+ (with their own OS system)
Some of the applications of these Specs will include:
Education
Gaming (where 2 people wearing the glasses can see the same game or objects overlayed onto the real world)
Translation & more.
These are multi billion dollar markets that Snap is set to take part in.
In conclusion Snap still has a growing global user base, they are entering their profitability cycle while being free cash flow positive, they are a leader in AR, most people aged 13-34 still use the platform/open the app multiple times a day, and they have an additional AR Specs catalyst next year.
@evanspiegel calls this the “crucible moment” and has been appearing more on stage in anticipation of @Spectacles 2026, he also broke snap up into teams to really focus on monetization and growth which we can see with AI lens subscription tiers, memory monetization plans (snap has 1 trillion memories stored), and the recent return of @KylieJenner to snap.
This is an AR play, a profitability cycle play, and a bet that the market is missing this multi billion dollar opportunity in @Snapchat@alc2022@investingluc@nachunja
https://t.co/TyqAQ5Kz1C