YOUR NEXT SALES REP SHOULD MAKE YOU MONEY.
NOT GIVE YOU ANOTHER JOB.
If you're constantly:
checking their DMs
reminding them to follow up
chasing their numbers
fixing bad qualification
listening to excuses
you didn't create leverage.
You created another person to manage.
The right hire needs 3 things:
SKILL → they can do the job
PROOF → they've done it before
FIT → they make sense for your offer
Miss one and you'll feel it fast.
If you're hiring a setter or closer rn:
comment “HIRING” + which one
I'll tell you what I'd look for
**must be following + retweet
commission-only works when the offer actually gives the closer a real chance to win
good lead flow
proven offer
clear comp
proper sales process
you cant give someone a broken pipeline and call it “performance based”
Hiring commission-only closers is one of the most misunderstood aspects of building a sales team.
When I’ve suggested this to founders, they’d ask me:
“Isn't this just cheaping out?"
No. Done right, it's the opposite.
Because a big part of what commission-only does is forcing skill you can't build any other way.
- No base means no coasting
- Every hour off the phone is their money left on the table
- It builds urgency you can't fake with a script
- It strips away the safety net that lets mediocrity survive
Commission structure is a dialect.
If you don't understand real ramp periods and real comp math, it just looks like exploitation, and your reps leave in droves.
But those who make it through become real killers.
A rep who made it through commission-only knows they can actually sell. They’ve learned a skill they can use for life.
When do you implement this?
Ideally as early as possible, with anyone you're trying to develop.
Structure it properly and reps are earning real money within their first 30-60 days.
If they're not, the structure is wrong, not the model.
Of course, you should still be in charge of the system:
- What's being sold, and to whom
- The process every rep is trained on
- When someone graduates to a base (if ever)
I built my own skills this way 25 years ago.
Every closer who made it through commission-only earned every pound of it, and I was glad to pay every check.
Commission structures are only as good as the system they sit inside. The right ones are a forcing function. If you've never built a real sales org, it's hard to know how to structure one properly.
Expect to burn through 2-3 reps before your structure and your training actually produce a killer.
That's normal.
this is the part founders get wrong
a sales rep isn't there to figure out your offer for you
get the offer selling first, then hire the right rep to scale what already works
Hiring a senior salesperson before you have founder led sales traction can be a $150K mistake.
Sales reps don’t create positioning. They execute what already works.
A “HUNGRY” SALES REP IS NOT A HIRING STRATEGY.
Every setter says they're hungry.
Every closer says they're a killer.
Cool.
Show me:
→ what you sold
→ how you performed
→ how you communicate
→ how you handle objections
→ whether you fit THIS offer
I'd take the right-fit rep with proof over the loudest “top 1% closer” on X any day.
Hiring sales reps shouldn't be a vibes check.
If you're building your sales team rn:
comment “REP”
I'll send you the screening framework
**must be following + retweet
THE WORST TIME TO START LOOKING FOR A CLOSER?
When your calendar is already full.
Now you're rushing.
So you hire the first person who:
sounds confident
has “closer” in their bio
says they can start tomorrow
Bad move.
I'd hire BEFORE it becomes urgent and screen for 3 things:
1. PROOF
What have they actually sold?
2. FIT
Have they sold to buyers like yours?
3. SKILL
Can they actually run the call?
Your leads are too expensive to use as someone's training ground.
Hiring a closer rn?
comment “CLOSER”
I'll send you what I'd look for
**must be following + retweet