LukeMackay

Spotify Comms, ex Activision. Tweets and thoughts about theatre, music and juvenile miscellany are my own.

[GOLD HOUSE @GoldHouseCo]

Introducing some of our Entertainment & Media 2026 #Gold100! These leaders are driving a fundamental shift in storytelling, redefining what "mainstream" truly means.

See the full list at https://t.co/Urk7B90HX6!

[TBPN @tbpn]

Spotify co-CEO @GustavS says the biggest misconception about Spotify is that it pays artists less than other streaming companies.

"[Spotify] paid out over $70B to the music industry, $11B of those just last year. That's more than anyone has paid anyone ever in the music industry."

[TBPN @tbpn]

Travis Kalanick Joins, xAI Rebuild, Spotify CEO Joins, Apple Faces Slop Allegations, Nikesh from Palo Alto Networks Joins https://t.co/zssGZSPbMl

[Spotify News @SpotifyNews]

Thank you to everyone who made this the biggest Wrapped yet.

[LukeMackay @LukeMackay]

When Donald Trump says the most beautiful word in the dictionary is “Tariff” it reminds me that language can be a wonderful example of how different cultures connect, share and grow together.

[Pop Crave @PopCrave]

Cynthia Erivo, accompanied by Herbie Hancock, performing "Fly Me to the Moon" at the #Grammys.

[The Wall Street Journal @WSJ]

Spotify is known for its algorithmic recommendations, but this executive brings a human touch to finding new hits https://t.co/FpnZrM4oQL

[LukeMackay @LukeMackay]

Wrapped truly is the most wonderful celebration of the users, artists, creators and authors on Spotify.

[LukeMackay @LukeMackay]

Always my favourite day of the year. Even in my 4th Wrapped year here at Spotify I'm still blown away by the creative imagination and energetic work that is poured into creating the Wrapped experience, by hundreds of talented colleagues who work for months to make it happen.

[Daniel Ek @eldsjal]

Happy Wrapped! This is obviously a special moment for us and it’s still pretty wild to me how big it’s gotten year over year. In fact, after about the third year we did this, I specifically remember thinking that we had reached the peak and couldn’t go bigger. 10ish years later I was obviously very wrong. Here are some fun highlights over the last decade on how Wrapped has evolved. Thanks to all the fans, artists and creators for making this year what it was. And congrats to the hundreds of Spotifiers who work year-round to bring Wrapped to life.

[Alex Norstrom @alega]

Yooo! Today is special. We hit a significant milestone in our continued growth.

Reaching 250m+ subs has been an 18-year journey of building and scaling through teamwork, hunger and focus on delivery.

To everyone at Spotify past and present who has played a role - pls enjoy this moment.

And a big thank you to every subscriber and the artists, creators and authors who entertain and inspire us.

Have a look here: https://t.co/7jMARZWwFe

[Tube Map Central @TubeMapCentral]

After eleven years, it's time to update my London Underground concentric-circles-and-spokes map. Completely redrawn from centre to edges, it's so much better than before, and more geographically accurate than the official map.

[FC Barcelona @FCBarcelona]

Most 𝐁𝐥𝐞𝐬𝐬𝐝 culer in the building. ✨😎

😏 @Spotify @BlessdOficial

[Lewis Goodall @lewis_goodall]

IF YOU'RE JUST WAKING UP 🧵

LABOUR LANDSLIDE.

THE WORST TORY DEFEAT IN HISTORY. COLLAPSE EVERYWHERE

LIB DEMS REVIVE BEST RESULT FOR THIRD PARTY SINCE 1923

SNP IMPLOSION. LABOUR DOMINANT IN SCOTLAND AGAIN.

MUSLIM VOTE FOR LABOUR COLLAPSES

INDEPENDENTS ELECTED IN SAFE SEATS

[Daniel Ek @eldsjal]

Spotify paid out a record-breaking $9 billion to the music industry in 2023. But I got a lot of questions on if this only benefits the big artists. The answer: nearly half, $4.5bn was generated by independent artists. This is a major shift for the industry, showing the changing landscape. I decided to do a video on this and some of the other payout questions I am getting. Let me know what you think.

[LukeMackay @LukeMackay]

This sounds like magic but the opportunity to help creators grow audiences across language barriers is very real. Exciting stuff.

[Spotify News @SpotifyNews]

Do you dream of a world where some of the top podcasts would be spoken in your native language? Well, that’s now possible. We’re excited to pilot Voice Translation, a groundbreaking feature powered by AI that translates podcasts into additional languages—all in the podcaster’s voice. https://t.co/BxiRCfN5HI

[Gustav Söderström @GustavS]

Today at #SpotifyStreamOn, we shared our greatest app evolution yet, take a look at the new Home Feed!

[CBS Mornings @CBSMornings]

EXCLUSIVE: @Spotify CEO @eldsjal reveals changes that are coming to the streaming platform starting today: “You'll see Spotify, I think, come alive.”

Watch his full interview with @GayleKing tomorrow on #CBSMornings.

[ALASTAIR CAMPBELL @campbellclaret]

Shame the chamber was so empty for this. Every word bang on. Am assuming the Tory benches empty because even they can’t stomach @SuellaBraverman dreams …

[Daniel Ek @eldsjal]

This is 🔥🔥🔥 @Drake @FCBarcelona

[FC Barcelona @FCBarcelona]

FC Barcelona partnership agreement with @spotify ratified by the Extraordinary Assembly 🗳️