EUROPA LEAGUE was never the dream.
Not because I didn’t want it.
Because if I’m being honest, I never thought it was possible.
What kid would?
Especially when 12 years ago I was playing non league football in the Ryman Premier and Conference South, just trying to stay alive in the game.
What kid dreams about Europe when, two weeks into the off season, his dad has to tell him he’s been released by Watford F.C. over the phone?
I was heartbroken.
My dad looked at me and said:
“What are we doing tomorrow?”
To which I replied with the words he’d drilled into me my whole life:
“We’re training, Dad.”
So we trained.
Every single day.
My dad emailed every EFL club asking for an opportunity.
One club replied.
One.
That was all I needed.
An opportunity.
@WealdstoneFC and @wwfcofficial , I’ll always be indebted to you.
Then came the move to @SunderlandAFC .
A massive club.
A massive opportunity.
And I couldn’t wait to prove myself.
But 45 minutes into my debut… hooked.
“Rabbit caught in headlights. Waste of money. Get rid.”
Then came the Championship.
“He’s not good enough for this level.”
Then the Premier League.
“Let’s give him a debut and then get rid of him.”
I understood the doubt.
I’ve faced it my whole career.
And truthfully, you doubt yourself too at times.
But I’ve always tried to live by one mindset:
Outwork your doubt.
You don’t always need to see the full journey.
You just need to take the next step.
Then the next one.
And then another.
Even when social media tells you you’re not good enough.
Even when the voice inside your own head whispers the same thing.
Keep working.
Keep learning.
Keep showing up.
Because sometimes the places you end up are bigger than anything your younger self could’ve ever imagined.
To any young player reading this, don’t put a ceiling on yourself too early.
You genuinely have no idea where this game and life can take you.
And to the boys… thank you.
You removed the glass ceiling I’d placed on myself.
What a team.
What a club.
What a fanbase.
Sunderland… rocking all over Europe ❤️🤍
And in the words of Granit Xhaka:
“This is just the beginning.”
Chris Rigg & The whole of Sunderland after 10 minutes…
Swipe right for 90 minutes 😉
Winning at St James’ Park… special.
Knowing what it means to this city ❤️🤍
That makes it even bigger 🥹
But if I’m honest… I had to do it the hard way.
10 minutes in… mistake.
And in that moment, you feel like the ground could swallow you up.
Like you’ve let down a whole city.
That feeling is real.
And it’s horrendous.
But this is where the work kicks in.
For years I’ve worked on my mindset for moments like this and it’s something I now try to pass on to the young players we mentor through Inner Game Academy.
Breathe.
Self talk.
Next action.
Not “why did I do that?”
Not “what are people thinking?”
Just… next action.
It all sounds simple in theory.
Putting it into practice in moments like that is the hard part.
Every player makes mistakes.
The best players don’t dwell.
They respond.
I’m so proud of this team.
They had my back when I needed it most.
And after the error, they kept demanding from me and from each other relentlessly.
To win it in the 90th minute at St James’…
That’s one I will never forget ❤️🤍
P.s. Why are there loads of empty seats in the background?
To any young kid reading this…
I’ve doubted myself in every league I’ve ever played in.
Ryman Prem.
Conference South.
League Two.
League One.
Championship…
And even right before my first Premier League start last night.
That’s not weakness.
That’s being human.
That’s being alive.
When I was growing up, I thought Premier League players were superhuman.
Like they never felt doubt.
Like they never felt nerves.
The truth is…. it’s often the opposite.
Social media won’t tell you that sometimes you step out there with no confidence. That’s normal. That’s ok!
You now have to then step out there with courage.
Confidence feels good.
Courage doesn’t.
But you do it anyway. Show courage enough times…. You build confidence.
Here’s the mindset that’s carried me for 31 years.
When it goes well:
I worked for it.
I earned it.
Well done.
Watch it back.
Get better.
When it doesn’t:
I know I prepared the best I could.
It didn’t go exactly to plan. That’s football.
But Well done.
Watch it back.
Get better.
That simple recipe gave me a special moment last night.
Leading the team out.
Playing alongside a group that fights for every ball.
Celebrates tackles.
Gives everything for the city of Sunderland.
And sharing it with supporters who never gave up, even after four tough seasons in League One.
So if you’re a young player feeling doubt…
Low confidence…
Or like you don’t believe in yourself…
You’re not alone.
Every player feels it.
Confidence isn’t something you’re given.
It’s something you build.
Bit by bit.
Day by day.
With courage.
With work.
With learning.
Anything worth building takes time.
But that’s what makes it so worthwhile!
Thank you @SunderlandAFC ❤️🤍
Last summer I found myself sitting in a room in Switzerland surrounded by world leaders from completely different industries, all talking about the future of our planet.
A very different environment to what I was used to!
I was invited onto to a channel to give my take on leadership with my best mate and brother Jay.
We talked about leadership and what it meant to us both.
I always used to think leaders were born but it’s far from the truth…. They are made.
My biggest realisation was that we talk a lot about leadership like it’s confidence and certainty.
Like leaders always know what to do. The truth is they don’t… and that’s ok. But good leaders will go seek out better answers and grow. While poor leaders will leave it to someone else to do or turn a blind eye.
The day made me realise most of my growth has come from failing. I try to lead with my best intentions, but upon reflection or feedback, I realise there was a better way to do it and then next time…. I lead better and the process repeats!
And that day forced me to look at myself properly.
As for me, leadership isn’t a title, or being a CEO or having an armband. It’s influence.
And that’s the scary part, because everyone has it.
Even my two young kids.
Every morning before school I tell them the same thing:
Be the sunshine in the room ☀️
Because whether we like it or not, we’re leading every single day.
In the changing room.
At home.
In how we speak.
In how we react when things don’t go our way.
We’re either having a positive impact or a negative one.
And that choice sits with us.
For the Full interview, hit the link👇
https://t.co/dgZVJuvabY
The referee’s about to blow the final whistle at Wembley.
Noise everywhere.
Chaos waiting to erupt.
Sunderland seconds from getting back to the Premier League.
And in that tiny moment before it all explodes when everything goes quiet in your own head, Dan Neil puts his arm around me and says:
“Luke… lift it with me. It wouldn’t feel right unless you’re right next to me.”
That hit me 🥹
A lad who grew up dreaming of this club.
Who carried its weight when things weren’t easy.
Who became captain not by shouting
but by how he shows up every single day.
He didn’t have to say that.
No one would’ve questioned it.
But that’s Dan ladies and gents!
Humble in the biggest moment of his life.
Aware of the people beside him.
Grounded enough to share what he’d earned.
That’s leadership.
That’s character.
That’s why this club is back where it belongs.
Proud doesn’t even cover it.
An unbelievable footballer, but an even better man.
Dan Neil… thank you my friend…. For everything ❤️🤍
Last night, one of my dreams came true.
For years, I’ve dreamed about playing in the Premier League. Some people laughed at me. Some coaches I had when I was little said I’d never make it. Lots of people told me I wasn’t good enough and to give up.
But I’ve always held onto that dream of playing at the highest level. Deep down I believed that if I just kept working, kept learning, kept showing up every single day, then one day it might happen.
Last night, that dream that 4 year old me had….came true.
And if you’d told me I’d make my debut at left wing, up against my mate Mo Salah, I’d have laughed as well.
From non league in 2014, to being released by Watford in 2015… there were moments where it felt like this day might never come.
Sunderland, you’ve been my home for seven years. I never knew I could fall in love with a club, a city, and its people the way I have. You’ve given me space to grow, to fail, to learn, and to find out who I am as a player and a person. To play even a small part in rebuilding this beautiful club and helping it climb back to where it belongs is something I’ll always be proud of.
Making my Premier League debut… I’m incredibly grateful. Taking a moment afterwards to stand with my mum and dad and breathe it all in… that was special.
But that debut chapter is written now. The focus is on pushing on, improving, growing, and helping drive this club forward with this unbelievable group of players.
Seven years ago we were in League One. Fast forward to last night and we have a team giving everything, disappointed to only get one point against the Premier League champions. If that’s not a moment to stop, reflect, and feel proud, I don’t know what is.
Thank you to everyone who’s been part of this journey; my family, my friends, the staff, the supporters, and my teammates.
It’s just the beginning ❤️
Sunderland fans, the reception you gave me warming up on the weekend, on my 1st game back at home as you can see on my face, meant the world….Thank you ❤️
From sitting on the floor in non-league to walking out at the Theatre of Dreams, all in just over a decade.
I remember sitting on the grass at Wealdstone because the bench was full, waiting for my chance and hoping for a moment to prove myself.
Last weekend, after a long layoff, I was sitting on the bench at Old Trafford in the Premier League.
It’s funny how life comes full circle.
I know some players get frustrated being on the bench, and I get it. I felt the same way during the first few months of my Sunderland career.
But sometimes, you need to pause and realise just how far you’ve come.
I’ve played in the Ryman Premier, Conference South, League Two, League One, and the Championship.
Social media can make it look like every player’s journey is smooth, like we’ve all got it figured out.
The truth is, we don’t.
In every league I’ve played in, I’ve doubted myself.
Wondered if I really belonged.
That’s just being human.
No matter the level, my approach has never changed:
Play football.
Did the match go well?
Brilliant. You worked hard, it paid off. Smile, enjoy it, and go again tomorrow.
Did it go badly?
Brilliant. More lessons to learn before you level up.
Then take a step back and understand why you made that mistake.
Ask yourself: What would I do differently next time?
Then show up the next day with the same smile and the same hunger, but now with more knowledge — because you faced your mistakes, owned them, and learned from them.
That compound effect, learning from every mistake big or small, is what separates progress from standing still.
You’ve got to build a healthy relationship with mistakes if you want to grow.
For me, that’s been the key 🔑
Big thanks to my family, physios, staff, and teammates for all the support these last 3 months. Feels amazing to be back on match days with this incredible team and make my first Premier League bench❤️
“If you fall apart and spend time piecing yourself back together, you start to see the little details of who you really are.”
From humble beginnings in English football to reaching the heights of the @premierleague with @SunderlandAFC, @LukeONien's journey is built on resilience.