Lumentra Labs

The creative studio for sports.
Building bold brands for clubs & athletes worldwide.
Identity • Kits • Content • Sponsorship decks

[Lumentra Labs @Lumentralabs]

The shirt stays. The era ends. 🇦🇷

Lionel Messi’s Argentina farewell.
Argentina vs Benin. One last time, No. 10.
Gracias, Leo.

#Messi #Argentina

[Lumentra Labs @Lumentralabs]

Eight clubs. One stage.
Tokyo writes the next chapter. 🇯🇵
A competition needs more than a logo.
It needs an identity people can recognise before the first whistle.
What makes a tournament brand memorable to you?
#SportsDesign #FootballBranding

[Lumentra Labs @Lumentralabs]

Football club branding is more than a badge.
It’s the identity fans recognise, wear and remember.

[Lumentra Labs @Lumentralabs]

A badge isn’t the brand.

The kit, matchday, social and commercial presence should all speak the same visual language.

That’s the system.

#SportsBranding #FootballBranding

[Lumentra Labs @Lumentralabs]

Your brand on the new iPhone Duo hits different. 👀

Bigger screen. Bigger presence.

#iPhoneDuo #Apple

[Lumentra Labs @Lumentralabs]

A football identity built to stand out.

AHFC by Lumentra Labs. ⚽️

#FootballBranding

[Lumentra Labs @Lumentralabs]

Your club wants sponsors. Does your brand look ready for them?

Let’s work on that. DM “CLUB” for a 15-minute brand review.

#SportsBranding

[Lumentra Labs @Lumentralabs]

The 80s trend, but make it football branding. ⚽️

Sent Lumentra back to the 1980s with ChatGPT.

✅ Neon
✅ Football
✅ Giant type
✅ Questionable amounts of grain

Honestly… we’d keep it. 👀

Would you hire 80s Lumentra?
#SportsBranding #ChatGPT

[Lumentra Labs @Lumentralabs]

The identity doesn’t stop at the kit.

It carries into content, environments and every place the team shows up.

Adaptive sport deserves the same design investment as any other elite sport.

#SportsBranding #InclusiveSports

[Lumentra Labs @Lumentralabs]

What happens when a wheelchair basketball identity is built around the sport, not the circumstance?

Dynamic Wheels explores that idea across the badge, kit and a season wide visual system.

The sport is elite. The brand should be too.

#SportsBranding #InclusiveSports

[Lumentra Labs @Lumentralabs]

A sports brand is more than a logo.

Identity, kit and content should all feel like the same team.

Dynamic Wheels explores a visual system built around wheelchair basketball.

Building a stronger sports identity? DM us.

#SportsBranding #WheelchairBasketball

[Lumentra Labs @Lumentralabs]

The athletes are ready. The brand should be too.
Strong performance deserves a strong identity.

Building an athlete brand? Let’s talk.
#SportsBranding #AthleteBranding

[Lumentra Labs @Lumentralabs]

A zero learning curve interface isn't simple. It's precise. Every decision about what to show and hide is a UX decision.

[Lumentra Labs @Lumentralabs]

23% of WordPress users were paying for three separate subscriptions for features that should have been integrated. The redesign fixed that.

[Lumentra Labs @Lumentralabs]

The gap between how a product is built and how it’s used is where usability dies. Technical logic rarely aligns with human intuition. If a user has to think like the developer to navigate a system, the engineering has failed. Precision requires

[Lumentra Labs @Lumentralabs]

https://t.co/d4du4x02uu.

[Lumentra Labs @Lumentralabs]

67% of WordPress users couldn't tell posts from site content. 31% didn't know where to start. Check thread to see what Lumentra redesigned the experience from those numbers up.

[Lumentra Labs @Lumentralabs]

You've seen the glimpses.

The website is now live 🔥 full portfolio, case studies, everything.

→ https://t.co/E4hQgWoUrg

#LumentraLabs #WebsiteLaunch #UIUXDesign

[Lumentra Labs @Lumentralabs]

Our design process in 4 steps:

1. Understand before creating
2. Question the brief, not just answer it
3. Build a system, not a one-off
4. Deliver something that survives contact with reality

The final visual is step 4
Most studios skip straight to step 4

[Lumentra Labs @Lumentralabs]

Inconsistent product? It is a systems problem.
5 signs your design system is holding you back:

🔴Debating fonts monthly
🔴Every new page looks slightly off
🔴Handoff docs longer than product specs
🔴Onboarding takes weeks
🔴Redesigning things twice

Two or more? Let's fix it.