Lunar Strategy

We connect the most ambitious crypto teams with the world. Marketing and advisory firm.

[Lunar Strategy @LunarStrategy]

Lunar Strategy is now part of @turtledotxyz.

The biggest deal we have ever made, and the one that changes what a growth partner can ever be.

A thread on why ↓

[Creator Wire @creator_wire]

Introducing: Creator Wire Insights

Show off your stats with Creator Wire Insights.

For both companies and creators, to understand the data is key for growth.

> Creators, what works, which posts goes viral, what to replicate.

> Companies, you're able to analyze the creators your work with, and distribute your incentives to creators more aligned with your protocol.

Check your insights today: https://t.co/08P5covLd0

[Lunar Strategy @LunarStrategy]

Web Summit week is coming to Lisbon, and our hometown has 170+ side events to choose from.

We mapped every one, Nov 5 to 14. Dates, times, venues and links in one place.

Get the full list ↓

[Lunar Strategy @LunarStrategy]

We worked with @DualMintRWA on their go-to-market and brand refresh in the lead-up to the PLAY raise.

The raise closed with $284,164 from 134 depositors, and $PLAY is now live.

Congrats to the DualMint team on the launch.

[dualmint @DualMintRWA]

The PLAY raise is officially closed.

→ $284,164 from 134 depositors
→ Allocations pro-rated across everyone
→ Excess USDC is refunded

$PLAY goes live at 6 PM ET 👀

Expect early volatility as the market digests the new structure. Either way, the fixed lease pays holders monthly in $USDC.

[Lunar Strategy @LunarStrategy]

Looking for a venue during Web Summit week? Our space in central Lisbon is available for a limited number of project events.

Book a call to discuss your event: https://t.co/Oos998F7Ih

[Lunar Strategy @LunarStrategy]

Web Summit week is coming to Lisbon, and our hometown has 170+ side events to choose from.

We mapped every one, Nov 5 to 14. Dates, times, venues and links in one place.

Get the full list ↓

[Lunar Strategy @LunarStrategy]

Get the full Web Summit Lisbon side events list here:
https://t.co/ONiBN1hobE

[Lunar Strategy @LunarStrategy]

Which onchain apps and protocols generate revenue, and who captures the value?

That´s the topic of UpBlock episode #2, @Jackhaldorsson and @sirsamjenks go through:

> the apps and protocols that generate the most revenue
> where that revenue goes
> who ends up with it: token holders, treasuries, apps or chains

Join live or watch the replay ↓

[UpBlock @UpBlockCo]

UpBlock #2 — Who Captures the Value? https://t.co/CirIVBaRTV

[Lunar Strategy @LunarStrategy]

Live: Social Trading and Trade Discovery https://t.co/gJMIrehr75

[Lunar Strategy @LunarStrategy]

Outcome-driven marketing...

[Raycash @raycashxyz]

We are live!

[Lunar Strategy @LunarStrategy]

Lunar Live: Building Private Payments with Raycash https://t.co/HMlyliHTqk

[Lunar Strategy @LunarStrategy]

Book a call to discuss the venue and your event: https://t.co/Oos998F7Ih

[Lunar Strategy @LunarStrategy]

Bring your brand to Lisbon for Web Summit week

This November, we're opening our space in central Lisbon to a select few brands planning IRL activations

Host a hackathon, panel, or networking event to connect with founders, investors, and tech leaders visiting Lisbon for Web Summit

We handle everything from your marketing, luma page to your recap video and clips. You focus on your project and your guests

More info about the venue ↓

[Lunar Strategy @LunarStrategy]

Lunar Live is back with Raycash.

Tuesday, 20 October, 11:00 AM CET, live on this account.

@valerioHQ, @tomalliso, and @MikeBenchimol from @raycashxyz join @mr_luka and @TimHaldorsson to talk about private payments onchain.

They will cover why public amounts are a problem, how Raycash fixes it, and where stablecoin payments go next.

Put it in your calendar.

[Lunar Strategy @LunarStrategy]

Lunar Live: How to succeed with Creator Marketing

We have run 60+ campaigns and deployed $20M+ into creators.

Next Tuesday, @Jackhaldorsson, @VideHaldorsson, and @shannholmberg will cover how to succeed with creator marketing, based on that work.

Set your reminder.

[Lunar Strategy @LunarStrategy]

We’re grateful to our partners and co-hosts @Compound_xyz, @BondSuperApp_, @0G_labs, and @credilabs, and to everyone who joined us.

[Lunar Strategy @LunarStrategy]

Seoul and Singapore, thank you.

We spent back-to-back weeks at @kbwofficial and @TOKEN2049 with builders, funds, and founders.

We came back with a clear view: onchain credit is becoming core infrastructure for institutions and AI agents.

Until next time.

[Lunar Strategy @LunarStrategy]

Proud to support @UpBlockCo new live show on X ⚡️

[UpBlock @UpBlockCo]

Introducing Upblock, our new weekly live show on X.

We go live weekly to cover frontier tech, crypto news, marketing, RWA, and DeFi.

Every stream covers the week’s headlines, one topic in depth, lessons from recent campaigns, and a live Q&A.

See you on the first stream soon.

[Lunar Strategy @LunarStrategy]

Creator Wire is sharing its creator marketing playbook for free.

It draws on 7 years and $20m invested in creator campaigns and shows how to run KOL deals that are structured and tracked from the start.

We use these same methods at Lunar. The 28-page PDF is free to download ↓

[Creator Wire @creator_wire]

This guide took us 7 years, and $20m invested in Creator Marketing to write

Today, we're sharing it ALL for FREE.

We cover in this guide:

> How to structure deals
> How to track KOLs properly
> Messaging framework (margaritas in the Bahamas)
> Campaign types
> Boost the posts that already work

It’s a 28-page PDF.

Download it with the link below↓

[Lunar Strategy @LunarStrategy]

@hare_xyz 🐢🐇🌙