Cassity | Creative Strategist + UGC Creator

Turning DTC ad gaps into winning script briefs + 1–2 hero UGC videos/mo. | DM/email for a 3-slide ad audit.
📩 [email protected]

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

3 yrs as a UGC creator taught me what actually scales.

Excited to say that now it’s time to pivot to building DTC ad strategy, script briefs, and a select 1-2 UGC videos per month.

Send me an email or DM for a free quick 3-slide ad audit. 👇

📩 [email protected]

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@matteofriendUGC

[Marshall Mathers @Eminem]

I'm sorry we never got a chance to meet, but getting this note from Dolly really had a an impact on me. She definitely didn't have to take the time to do it. Even for a kid who mostly listened to rap music, she was an icon. A superstar in every sense. Rest easy Dolly. And thank you for the kind words.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@creatordamon No. I’m looking to get a couple of creative strategy retainers, though!

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@buildwithdk Namecheap

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

I don’t know who needs to hear this, but:

Build your iteration loops around consumer behavior data, not your internal creative team's personal preferences.

Sorry not sorry.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

Idk what it is about whisper-ASMR ads that make me want to gag.

I don’t get that tingly feeling like yall. It’s like nails on a chalkboard to me 😬

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

Repeat after me:

“People are NOT buying specs. They’re buying relief and outcomes.”

Stopppp selling the product features. Sell the emotional relief of solving the primary consumer friction point.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

We were all asked, “What do you want to be when you grow up?” I def didn’t think I’d be in digital marketing and I for sure never thought I’d homeschool my kids. Crazy how things happen.

What did you think you’d be?

I’ll go first. I thought I’d be a veterinarian or a teacher.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

“Why are you so hellbent on working from home?”

Here’s how my day went:
1. Woke up at 9am
2. Deep cleaned the whole house before noon
3. Got to work outside while my kids played
4. Finished all of my work in 3 hours
5. Got to spend all day w/ my kids

And that’s just a portion.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@UGCwithLiv_A That’s so cool! Congrats!!

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

Haven’t been very active on here lately. I’ve been busy:

- registering my new business
- creating my creative strategist portfolio
- tons of research and auditing
- pitching to brands
- getting homeschool stuff in order
- enjoying what’s left of summer break

Life is great 😊

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

“Send your WhatsApp number” 🤦‍♀️

#UGC #UGCcreators

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@bbickugc Thanks for the reminder to post more about my 2 birds lol

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@chelsealsmith3 I’m just now offering ad audits and I’m on my third year. At 2 months I had SO MUCH to learn still.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

I’m so over the constant late payments when assets are delivered on time, every single time. I have a couple invoices that are over a week past the due date with complete silence on the brands’ end. So frustrating.

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

Shouting "quiet in the house, I'm filming!" is my Roman Empire.

#UGC #UGCCreators

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

@clurisseugc Ngl I just bought a new phone because it annoyed me so much 😅

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

July was absolutely my slowest month thus far. Here’s to a better one! 🤞

#ugc #ugccreators #ugccreator

[Cassity | Creative Strategist + UGC Creator @Lupine_Creative]

Sometimes I get discouraged from doing skincare collabs because my skin isn’t smooth/glowy like other creators’.

But then I realized that these skincare brands NEED skin like mine. They’re seriously lacking the real and raw look of textured skin.

Time to pitch!

#UGC