Gabriela Giovanardi

ITALIAN. VERY ITALIAN.
Milano
Authentic craftsmanship is the new luxury
Business Inquiries: [email protected]

[Gabriela Giovanardi @LuzBetinho]

Pizza time 🍕
Make this easy pizza from scratch in just a few minutes.
Keep it simple for a classic pizza rossa, or add mozzarella before it goes in the oven for some extra za-za-zou 🪄

Handpainted pizza dish by
Recipe inspired by

[Gabriela Giovanardi @LuzBetinho]

One day in Tokyo—24 hours 🍜🍱🎌🗻

[Gabriela Giovanardi @LuzBetinho]

Luxury sells you a beautiful story. The truth is less glamorous.
Nobody is breaking down why the biggest brands are collapsing, why “luxury” e-commerce platforms are going bankrupt, and why quality is falling while prices keep climbing.

If you care ...

[Gabriela Giovanardi @LuzBetinho]

August Style Consults — 10 Spots Open

I’ve made 10 private one-on-one consults available this month — for men and women ready to bring more intention, clarity, and confidence to the way they dress.

Together, my personal stylist and I will take you ...

[Gabriela Giovanardi @LuzBetinho]

When a €3,000 luxury item is produced under the same conditions as a counterfeit — exploiting workers, lacking contracts, and ignoring safety — the only real distinction is the brand name.

Even Loro Piana, a prime example of quiet luxury within LVMH...

[Gabriela Giovanardi @LuzBetinho]

A day alongside @ at the launch of today. 🦋

[Gabriela Giovanardi @LuzBetinho]

Hours ago, China and the U.S. finalized a tariff reduction agreement, a temporary pause in their trade war.

Yet, for fashion, this doesn't address the core question: who truly manufactures your luxury bags and their compensation?

Major fashion hous...

[Gabriela Giovanardi @LuzBetinho]

So long, winter lights…

[Gabriela Giovanardi @LuzBetinho]

Women have been taught to understand themselves from the outside in.
To prioritize how their bodies appear from the outside over their own internal, first-person experience.

We put ‘goal bodies’ beside the goals we have for our lives.
We see our hap...

[Gabriela Giovanardi @LuzBetinho]

Tra ieri e oggi, somewhere

[Gabriela Giovanardi @LuzBetinho]

Il classico

[Gabriela Giovanardi @LuzBetinho]

Quiet Luxury or Fast Fashion? The Massimo Dutti Enigma.

It might surprise you that there’s no actual Massimo Dutti brand in its own right. It’s not Italian, it’s certainly not artisanal, and it’s owned by Inditex—the very same parent company that ow...

[Gabriela Giovanardi @LuzBetinho]

When a friend is behind the camera, you can always tell.

[Gabriela Giovanardi @LuzBetinho]

Historically, people cleaned wool and fur by using snow.

This was a real method used in alpine areas before dry cleaning was available:

fresh snow absorbed dirt and oils from wool, sheepskin, and fur, and the cold air refreshed the fibers.

It invo...

[Gabriela Giovanardi @LuzBetinho]

Buona serata.

[Gabriela Giovanardi @LuzBetinho]

Roy Roger’s became the jeans of a generation in Italy, thanks to a defining '90s song.
Now, they're joining forces once more with an icon of that period, , for a collaboration that is entirely Made in Italy.

Roy Roger’s.
Still relevant. Still Made i...

[Gabriela Giovanardi @LuzBetinho]

Recently, I'm focusing more on my spending habits, consumption patterns, and travel choices.

For me, purchasing items during trips is worthwhile only if I'm bringing back things that are unavailable locally, objects possessing a narrative, a purpose...

[Gabriela Giovanardi @LuzBetinho]

Scotland. I have no doubt I was born in that nation during another life.

My affection for it stems from its absolute authenticity,
its time-honored customs that have remained steadfast.

A genuinely handcrafted place,
producing one of my most cheris...

[Gabriela Giovanardi @LuzBetinho]

I gravitate towards independent beauty instead of mass retail.

It's not about being niche, but about the deliberate approach.
Driven by vision, originality, and accountability.
Not by haste, quantity, or relentless newness.

Mass retailers focus on ...

[Gabriela Giovanardi @LuzBetinho]

I have a soft spot for objects that are genuinely useful, the ones you reach for without thinking, every single day.

This tote falls exactly into that category.
Practical, resilient, beautiful. And finally one that doesn’t ask you to choose between ...