Lydia Nicoll

digital marketer, word nerd. founder of @gonatively. American living in southwestern Sweden.

[Ian Gertler @iangertler]

Solid post by @LydiaNicoll on the #CX-led culture, @joeDmarti!

It was encouraging to see many connections to #EmployeeExperience, as they drive the #FutureOfWork together.

Worthwhile supporting details in this study by @TheEconomist/@TheEIU:

https://t.co/2AK9E4dJVM

cc @Citrix

[Lydia Nicoll @LydiaNicoll]

@younium representing at @saastreuropa !! Have a great time @KaverMartin and @bschlingmann #saas #saastr #saastreuropa2019

[Martin Kåver @KaverMartin]

Finally, here at SaaStr Paris, awesome👊#Saastr #SaastrEuropa19

[Lydia Nicoll @LydiaNicoll]

Thanks for another great chat! #InboundLunch https://t.co/xX2lROpu6L

[Manu @ManuF1311]

@Brandsensations Thank you for the great discussion today and have a great evening @LydiaNicoll @Brandsensations #InboundLunch

[Francois Benner 🇺🇦 @Brandsensations]

Thank you so much for all the inspiring answers and comments. Long live Social Media!

Merry Christmas all

and see you on January 4th for our 3rd #InboundLunch #TwitterChat
"Are you selling social? Social Selling done right"

[Lydia Nicoll @LydiaNicoll]

A5. I’ll always be a fan of integrations. Anything that makes my job more efficient and able to manage more things on my own is a win. Only thing to be careful of is when automation does something wrong. You need to be there to follow up. #inboundlunch https://t.co/ZATWyNcvoN

[Francois Benner 🇺🇦 @Brandsensations]

Q5 Social Media management platforms are more and more integrated in other software. Is it a real improvement? #InboundLunch

[Francois Benner 🇺🇦 @Brandsensations]

@LydiaNicoll Good point Lydia. This is especially valid for business willing to stand out of the competition. #InboundLunch

[Lydia Nicoll @LydiaNicoll]

@Brandsensations @ManuelFeldmann Right. I think they’ll help with responsiveness and managing expectations of customers at least until a real human can get to them #inboundlunch

[Lydia Nicoll @LydiaNicoll]

A4. Bots can do the execution but we still need #socialmedia managers for strategy #inboundlunch https://t.co/MC6Zy0eoxd

[Francois Benner 🇺🇦 @Brandsensations]

Q4 How will the role of Social Media Manager be influenced by Social Media bots? #InboundLunch

[Lydia Nicoll @LydiaNicoll]

@Brandsensations I’d also like to use video more, such as in brief 30 second tutorials or something. Facebook might be the best place for this. #inboundlunch

[Lydia Nicoll @LydiaNicoll]

A3. For my business, LinkedIn is really important. For my clients, Facebook and Twitter are most used. #inboundlunch https://t.co/SMUqRf4ChA

[Francois Benner 🇺🇦 @Brandsensations]

Q3 Which Social Media network will be most important for your business in 2018? #InboundLunch

[Francois Benner 🇺🇦 @Brandsensations]

A2 Video will continue to rise and #AI too. So I think the main trend will be the necessity to be more human in the social media communication. #InboundLunch

[Lydia Nicoll @LydiaNicoll]

Good point. Visual content will continue to grow #inboundlunch https://t.co/LfdnRJS68h

[Manu @ManuF1311]

@Brandsensations A2 The importance of video marketing on social #InboundLunch

[Lydia Nicoll @LydiaNicoll]

@Brandsensations A2. I think there will be more movement on messaging apps, and we’re going to see greater creativity in gaming the system for content discovery so that companies can boost their page reach again. #inboundlunch

[Lydia Nicoll @LydiaNicoll]

True, but I think only for your existing audiences #inboundlunch https://t.co/3TYm6gifTx

[Francois Benner 🇺🇦 @Brandsensations]

A1 No end in sight for Social Media Marketing. #SMM
More and more content are produced every day, and it has to be distributed...
#InboundLunch

[Lydia Nicoll @LydiaNicoll]

@ManuelFeldmann Doing well! You? #inboundlunch

[Lydia Nicoll @LydiaNicoll]

@Brandsensations A1 I think it will increase in significance for community engagement and customer service but all but die for brand awareness and new audience reach. The new algorithms make it too difficult unless you pay #inboundlunch

[Lydia Nicoll @LydiaNicoll]

@ManuelFeldmann Hey Manual #InboundLunch

[Lydia Nicoll @LydiaNicoll]

@Brandsensations Currently in Prague! Beautiful city, I’m having a great time. #inboundlunch

[Lydia Nicoll @LydiaNicoll]

@Brandsensations Hey Francois! Ready to talk #socialmedia #inboundlunch

[Francois Benner 🇺🇦 @Brandsensations]

Welcome to #InboundLunch !